Benchmarking 2025

Benchmarking in the Excellence Forum

Our offer for all those who want to improve through benchmarking and exchange.

Improve your benchmarking in 3 steps

Status-Analyse
Social Media Performance: Wie exzellent kommunizieren wir?
KI gestützter Kurz-Report zur eigenen Kommunikation in Paid & Social im Vergleich zu den EXCELLENCE Benchmarks.

ODER

Media Reputation: Wie exzellent werden wir wahrgenommen?
KI gestützter Kurz-Report zur Media Reputation in 5 Dimensionen im Vergleich zu 5 frei wählbaren Wettbewerbern.

Webinar
Interpretation: Was bedeuten die Analyse-Erkenntnisse für uns?
Erläuterung der Methoden, Vorstellung & Diskussion der Analyse-Ergebnisse und Raum für individuelle Fragestellungen.
EXCELLENCE Fachtag #60
Veranstaltung: Was machen andere und wie können wir davon lernen?
Teilnahme an unserer 1,5tägigen vertraulichen EXCELLENCE Veranstaltung im November 2025 mit Praxis-Berichten, Benchmarks, Workshops und Networking.

WHO WE ARE
The EXCELLENCE Forum is Germany’s longest-standing benchmarking community. Founded as a joint project by companies for companies , we have been promoting confidential exchange and joint learning in the following areas of expertise since 2004

– digital transformation
– Data-based control
– evaluation & reporting

Our members are communications and marketing managers from large companies in a wide range of sectors (no service providers).

WHAT WE DO
We jointly evaluate the performance and impact of communication and marketing on the basis of tried and tested methods. A powerful data and analysis infrastructure for owned, paid and earned media is available for this purpose.

We support our members with comprehensive benchmarks and advice on the digital transformation of communication.

Twice a year, we organize 1.5-day specialist days with practical reports, benchmarks, workshops and confidential networking.

Current and former EXCELLENCE participants

Braun, Barmer, Berliner Wasserbetriebe, Bosch, Carl Zeiss, Covestro, Deutsche Bank, DPDHL, E.ON, EnBW, Hartmann, Henkel, Kion, Krones, Mercedes Benz, Merck, MLP, MTU, Nagra, RWE, Schaeffler, Siemens, Symrise, VDI, Wacker, ZF Friedrichshafen

Fill out the form and request a quote for our benchmarking package.

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    Initiatives around the topic of CommTech