{"id":11285,"date":"2025-04-03T20:08:28","date_gmt":"2025-04-03T20:08:28","guid":{"rendered":"https:\/\/www.imwf.de\/communications-controlling\/"},"modified":"2025-05-11T18:25:11","modified_gmt":"2025-05-11T18:25:11","slug":"communications-controlling","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/communications-controlling\/","title":{"rendered":"Communications Controlling"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1744284404658{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #00123a !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<blockquote style=\"background-color: #ffffff;\">\n<h3 style=\"text-align: left;\"><strong>Communications Controlling<br \/>\n<\/strong><\/h3>\n<p>Communications Controlling for better communication.<br \/>\nVALUE 4|9 &#8211; the reporting service for MarComm decision-makers, along all 4 impact levels according to DPRG\/ICV with only 9 KPIs.<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1737449047084{margin-top: 30px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Transparency&#8221;]VALUE 4|9 creates transparency about the performance of your own communication by topic, campaign and channel.[\/stm_info_box][vc_single_image image=&#8221;11056&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Proof of efficacy&#8221;]VALUE 4|9 provides evidence of impact in terms of resonance in topic areas, reputation and financial value contribution of communication.[\/stm_info_box][vc_single_image image=&#8221;11058&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Control system&#8221;]VALUE 4|9 enables data-based control of communication for all stakeholders in management, newsrooms, content and channel teams.[\/stm_info_box][vc_single_image image=&#8221;11052&#8243; img_size=&#8221;medium&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1746025427685{margin-top: 80px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1746024214320{border-right-width: 50px !important;padding-bottom: 50px !important;padding-left: 30px !important;background-color: #1d284b !important;}&#8221;][vc_column_text]<\/p>\n<h5 class=\"title\"><span style=\"color: #ffffff;\">REPORTING &amp; ANALYSIS<\/span><\/h5>\n<p>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746987766150{padding-right: 50px !important;}&#8221;]<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Top level view across all impact levels and KPIs.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Topic results of content performance (owned) and media resonance (earned) by topic.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Owned media performance by channel and topic down to individual post level.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Earned media topics against competitors incl. sentiment down to statement level.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Media reputation in 5 reputation dimensions<\/span><br \/>\n<span style=\"color: #ffffff;\">against competitors.<\/span><\/li>\n<\/ul>\n<p>[\/stm_info_box][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1746626270945{padding-left: 10% !important;}&#8221;]<\/p>\n<h5><strong>BASIC SETUP<\/strong><\/h5>\n<ul>\n<li>5 Owned platforms (social\/web)<\/li>\n<li>Content tagging according to standard topics and campaigns<\/li>\n<li>Media monitoring (DE) incl. competitors<\/li>\n<li>Standard Topic Model<\/li>\n<li>Weekly data update<\/li>\n<li>Power BI dashboard with 5 reports (incl. 5 user accesses)<\/li>\n<li>AI-generated summaries by e-mail<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1746626169098{padding-left: 10% !important;}&#8221;]<\/p>\n<h5><strong>OPTIONS<\/strong><\/h5>\n<ul>\n<li>Connection of further own platforms<\/li>\n<li>Content tagging according to individual categories<\/li>\n<li>Analysis of other languages or competitors<\/li>\n<li>individual topic model<\/li>\n<li>Print integration \/ trade magazines<\/li>\n<li>Individualization of the user interface<\/li>\n<li>Additional user accesses<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][stm_spacing lg_spacing=&#8221;70&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1746966569667{background-color: #f2f2f2 !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;10792&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243; css=&#8221;.vc_custom_1746023650259{border-bottom-width: 15px !important;padding-right: 30px !important;padding-left: 7% !important;background-color: rgba(0,18,58,0.5) !important;*background-color: rgb(0,18,58) !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746025829828{margin-top: 10px !important;}&#8221;]<span style=\"color: #ffffff; font-size: 20px;\"><strong>MERGING SILOS &amp; ACHIEVING STRATEGIC GOALS TOGETHER.<\/strong><\/span>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746987791887{margin-top: -15px !important;padding-right: 50px !important;}&#8221;]<span style=\"color: #ffffff;\">All channels at a glance, sorted according to thematic priorities with a focus on strategic goals.<\/span><br \/>\n<span style=\"color: #ffffff;\">No more silo optimization or apples-to-oranges comparisons that cause confusion at the micro level.<\/span>[\/stm_info_box][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1746966575029{background-color: #f2f2f2 !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;10795&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243; css=&#8221;.vc_custom_1746023667140{border-bottom-width: 15px !important;padding-right: 30px !important;padding-left: 7% !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746025843510{margin-top: 10px !important;}&#8221;]<\/p>\n<p style=\"font-size: 20px;\"><strong>SAVE RESOURCES &amp; GAIN TIME FOR REAL INSIGHTS.<\/strong><\/p>\n<p>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746987869482{margin-top: -15px !important;padding-right: 50px !important;}&#8221;]Individually prepared results for comms managers, newsrooms or content teams from all communication data. No more XLS or PPT with data from different tools.[\/stm_info_box][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1746966579699{background-color: #f2f2f2 !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;10797&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243; css=&#8221;.vc_custom_1746023674177{border-bottom-width: 15px !important;padding-right: 30px !important;padding-left: 7% !important;background-color: rgba(0,18,58,0.5) !important;*background-color: rgb(0,18,58) !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746025848168{margin-top: 10px !important;}&#8221;]<span style=\"color: #ffffff; font-size: 20px;\"><strong>USE PROVEN METHODS &amp; IMPROVE FASTER.<\/strong><\/span>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746987890543{margin-top: -15px !important;padding-right: 50px !important;}&#8221;]<span style=\"color: #ffffff;\">Evaluate content PERFORMANCE and communication EFFECTIVENESS and anchor them sustainably in the strategy.\u000bNo more campaigns without proof of success and no more communication briefings without goals.<\/span>[\/stm_info_box][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1746966584496{background-color: #f2f2f2 !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;10799&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243; css=&#8221;.vc_custom_1746023679688{border-bottom-width: 15px !important;padding-right: 30px !important;padding-left: 7% !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746025856791{margin-top: 10px !important;}&#8221;]<strong style=\"font-size: 20px;\">INFORM MANAGEMENT WITH RELEVANT DATA &amp; DEMONSTRATE SUCCESS.<\/strong>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746987902006{margin-top: -15px !important;padding-right: 50px !important;}&#8221;]All channels at a glance, sorted by thematic focus areas with a focus on strategic goals.<br \/>\nNo more silo optimization or apples-oranges comparisons that cause confusion at the micro level.[\/stm_info_box][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1746025935380{padding-top: 35px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1743712425673{padding-top: 25px !important;}&#8221;]<\/p>\n<h3>OUR KPI framework<\/h3>\n<p>simplified, universal, focused, operationalized[\/vc_column_text][vc_single_image image=&#8221;10815&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1743712419649{padding-top: 25px !important;padding-bottom: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761985679{margin-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743762623193{padding-left: 20% !important;background-color: #c13a1c !important;}&#8221; el_class=&#8221;position-relative&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1746020706255{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/content-performance\/\"><span style=\"color: #c13a1c; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Content<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">PERFORMANCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763047411{padding-left: 20% !important;background-color: #dea055 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020725292{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-intelligence\/\"><span style=\"color: #dea055; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">INTELLIGENCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743440161653{padding-left: 20% !important;background-color: #5d6da1 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020718161{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-reputation\/\"><span style=\"color: #5d6da1; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">REPUTATION<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763119256{padding-left: 20% !important;background-color: #2e6a2f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020731628{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/brand-value\/\"><span style=\"color: #2e6a2f; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Brand<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">VALUE<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761973745{margin-bottom: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1743761979114{background-color: #1d284b !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020741434{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/communications-controlling\/\"><span style=\"color: #1d284b; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Communications <\/span><\/strong><span style=\"color: #ffffff; font-size: 24px;\">CONTROLLING<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221; el_id=&#8221;Buy&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Initiatives around the topic of CommTech&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;To our initiatives&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fmitmachen%2Finitiativen%2F|title:Initiative|&#8221; css=&#8221;.vc_custom_1686411705325{margin-bottom: 0px !important;}&#8221; custom_background=&#8221;#009535&#8243; custom_text=&#8221;#274856&#8243; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;1&#8243; xs_spacing=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1691588797528{margin-bottom: -100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;15&#8243; 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css=&#8221;.vc_custom_1744284404658{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #00123a !important;}&#8221;][vc_column][vc_column_text] Communications Controlling Communications Controlling for better communication. VALUE 4|9 &#8211; the reporting service for MarComm decision-makers, along all 4 impact levels according to DPRG\/ICV with only 9 KPIs. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1737449047084{margin-top: 30px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Transparency&#8221;]VALUE 4|9 creates transparency about the performance of your own communication by topic,<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11285","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications Controlling - IMWF Institut<\/title>\n<meta name=\"description\" content=\"&quot;VALUE 4|9&quot; is the reporting service for Comms Controlling - transparent, effective, controllable. 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