{"id":11289,"date":"2025-03-31T12:13:34","date_gmt":"2025-03-31T12:13:34","guid":{"rendered":"https:\/\/www.imwf.de\/content-performance\/"},"modified":"2025-05-11T18:27:51","modified_gmt":"2025-05-11T18:27:51","slug":"content-performance","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/content-performance\/","title":{"rendered":"Content PERFORMANCE"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1744284325079{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #c23a1d !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<blockquote style=\"background-color: #ffffff;\">\n<h3 style=\"text-align: left;\"><strong>ContentPERFORMANCE<br \/>\n<\/strong><\/h3>\n<p>With our Content.ONE reporting service, you receive customized marketing analyses that are automatically generated and tailored to your needs. For content and channel teams to continuously optimize their own communication performance.<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1737449047084{margin-top: 30px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Optimize performance&#8221;]The performance and efficiency of posts, channels, platforms or topics can be optimized based on data.[\/stm_info_box][vc_single_image image=&#8221;10437&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Compare channels&#8221;]All digital channels are comparable with each other &#8211; whether Facebook with website, LinkedIn with newsletter or Google Ads with X.[\/stm_info_box][vc_single_image image=&#8221;10439&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Steering topics&#8221;]Management by topic across all platforms and channels (e.g. focus topics, campaigns, business units, etc.) becomes possible.[\/stm_info_box][vc_single_image image=&#8221;10435&#8243; img_size=&#8221;medium&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1744740633251{margin-top: 80px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1743419123307{border-right-width: 50px !important;padding-bottom: 50px !important;padding-left: 30px !important;background-color: #c23a1d !important;}&#8221;][vc_column_text]<\/p>\n<h5 class=\"title\"><span style=\"color: #ffffff;\">REPORTING &amp; ANALYSIS<\/span><\/h5>\n<p>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746988069325{padding-right: 50px !important;}&#8221;]<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Top level view across all channels and topics.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Performance by channel and topic down to individual post level.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Deep dive analyses via various KPIs and metrics with extensive filter options.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Content evaluation via universal scoring.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Media efficiency for content, channels and topics.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Benchmarking against own averages from topics, channels and formats<\/span><\/li>\n<\/ul>\n<p>[\/stm_info_box][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1743419925127{padding-left: 10% !important;}&#8221;]<\/p>\n<h5><strong>BASIC SETUP<\/strong><\/h5>\n<ul>\n<li>5 Owned platforms (social\/web)<\/li>\n<li>Content tagging according to standard topics and campaigns<\/li>\n<li>Weekly data update<br \/>\nPower BI Dashboard with 5 reports (incl. 5 user accesses)<\/li>\n<li>Weekly AI-generated summaries by e-mail<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1743419929853{padding-left: 10% !important;}&#8221;]<\/p>\n<h5><strong>OPTIONS<\/strong><\/h5>\n<ul>\n<li>Connection of further own platforms<\/li>\n<li>Content tagging according to individual categories<\/li>\n<li>Individualization of the user interface<\/li>\n<li>Expansion with additional reports and analyses<\/li>\n<li>Individual AI-generated interpretations<\/li>\n<li>Additional user accesses<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1744740650509{margin-top: 70px !important;padding-top: 18px !important;padding-bottom: 20px !important;}&#8221; el_class=&#8221;base_bg_color&#8221;][vc_column][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_cta h2=&#8221;Improve communication success now with clear recommendations for action&#8221; h2_font_container=&#8221;tag:h2|font_size:18px|text_align:left|color:%23ffffff|line_height:30px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;To our Excellence Checks&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_2&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.imwf.de%2Fen%2Fportfolio%2Fexcellence-checks%2F|&#8221; el_class=&#8221;base_bg_color&#8221; css=&#8221;.vc_custom_1746022431220{margin-bottom: -35px !important;}&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761985679{margin-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743762623193{padding-left: 20% !important;background-color: #c13a1c !important;}&#8221; el_class=&#8221;position-relative&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1746020647697{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/content-performance\/\"><span style=\"color: #c13a1c; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Content<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">PERFORMANCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763047411{padding-left: 20% !important;background-color: #dea055 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020654464{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-intelligence\/\"><span style=\"color: #dea055; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">INTELLIGENCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743440161653{padding-left: 20% !important;background-color: #5d6da1 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020660314{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-reputation\/\"><span style=\"color: #5d6da1; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">REPUTATION<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763119256{padding-left: 20% !important;background-color: #2e6a2f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020666335{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/brand-value\/\"><span style=\"color: #2e6a2f; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Brand<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">VALUE<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761973745{margin-bottom: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1743761979114{background-color: #1d284b !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020673180{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/communications-controlling\/\"><span style=\"color: #1d284b; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Communications <\/span><\/strong><span style=\"color: #ffffff; font-size: 24px;\">CONTROLLING<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221; el_id=&#8221;Buy&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Initiatives around the topic of CommTech&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;To our initiatives&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fmitmachen%2Finitiativen%2F|title:Initiative|&#8221; css=&#8221;.vc_custom_1686411705325{margin-bottom: 0px !important;}&#8221; 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