{"id":11297,"date":"2025-03-31T16:06:11","date_gmt":"2025-03-31T16:06:11","guid":{"rendered":"https:\/\/www.imwf.de\/media-intelligence\/"},"modified":"2025-05-11T18:19:45","modified_gmt":"2025-05-11T18:19:45","slug":"media-intelligence","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/media-intelligence\/","title":{"rendered":"Media INTELLIGENCE"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1744284363226{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #dea055 !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<blockquote style=\"background-color: #ffffff;\">\n<h3 style=\"text-align: left;\"><strong>Media INTELLIGENCE<br \/>\n<\/strong><\/h3>\n<p>AI-supported topic, competitor and stakeholder analyses in earned media.<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1744739492961{margin-top: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Topic and competition monitoring&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; subtitle=&#8221;in Earned Media.&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1737449047084{margin-top: 30px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Recognize topics&#8221;]Recognize trend and driver topics in order to develop your communication strategy in the competitive environment on this basis and establish opinion leadership for your company.[\/stm_info_box][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Identify stakeholders&#8221;]Identify the most important players and stakeholder groups for relevant topics. Understand the links between the stakeholders and their attitudes. Recognize where and how you should start communicating for your topic campaign. [\/stm_info_box][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_info_box title=&#8221;Minimize risks&#8221;]Observe the tone and intensity of reporting on your relevant topics in order to recognize developments at an early stage and be able to act in good time.[\/stm_info_box][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744739224457{margin-top: 100px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1746777886440{background-color: #dea055 !important;}&#8221;][vc_column_text]<\/p>\n<h5 class=\"title\"><span style=\"color: #ffffff;\">Method<\/span><\/h5>\n<p>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746987583579{padding-right: 50px !important;}&#8221;]<span style=\"color: #ffffff;\">In the topic and trend analyses, the initial focus of the analysis is not on companies, but on topics &#8211; with a different approach depending on the questions asked:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">In the pure topic analysis, an AI-based text analysis is used to search for online posts on a given overarching topic (e.g. customer loyalty).<\/span><br \/>\n<span style=\"color: #ffffff;\">In the trend topic analysis, dominant topics are identified for a specific industry or set of competitors with the help of AI-supported topic modeling.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">In the subsequent in-depth analysis, the topics (and any sub-topics) are examined more closely over time, the topic radar and the communicative proximity of the companies to the topics are determined.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">Potential topics are derived from this.<\/span>[\/stm_info_box][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;10485&#8243; img_size=&#8221;450&#215;400&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1744740721314{margin-top: 70px !important;padding-top: 18px !important;padding-bottom: 20px !important;}&#8221; el_class=&#8221;base_bg_color&#8221;][vc_column][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_cta h2=&#8221;Have your company&#8217;s media reputation determined now.&#8221; h2_font_container=&#8221;tag:h2|font_size:18px|text_align:left|color:%23ffffff|line_height:30px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;To our Excellence Checks&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_2&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.imwf.de%2Fen%2Fportfolio%2Fexcellence-checks%2F|&#8221; el_class=&#8221;base_bg_color&#8221; css=&#8221;.vc_custom_1744740503145{margin-bottom: -35px !important;}&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761985679{margin-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743762623193{padding-left: 20% !important;background-color: #c13a1c !important;}&#8221; el_class=&#8221;position-relative&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1746020706255{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/content-performance\/\"><span style=\"color: #c13a1c; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Content<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">PERFORMANCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763047411{padding-left: 20% !important;background-color: #dea055 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020725292{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-intelligence\/\"><span style=\"color: #dea055; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">INTELLIGENCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743440161653{padding-left: 20% !important;background-color: #5d6da1 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020718161{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-reputation\/\"><span style=\"color: #5d6da1; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">REPUTATION<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763119256{padding-left: 20% !important;background-color: #2e6a2f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020731628{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/brand-value\/\"><span style=\"color: #2e6a2f; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Brand<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">VALUE<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761973745{margin-bottom: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1743761979114{background-color: #1d284b !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020741434{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/communications-controlling\/\"><span style=\"color: #1d284b; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Communications <\/span><\/strong><span style=\"color: #ffffff; font-size: 24px;\">CONTROLLING<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221; el_id=&#8221;Buy&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Initiatives around the topic of CommTech&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;To our initiatives&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fmitmachen%2Finitiativen%2F|title:Initiative|&#8221; css=&#8221;.vc_custom_1686411705325{margin-bottom: 0px !important;}&#8221; custom_background=&#8221;#009535&#8243; custom_text=&#8221;#274856&#8243; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;1&#8243; xs_spacing=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1691588797528{margin-bottom: -100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;15&#8243; 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