{"id":11307,"date":"2025-03-31T17:06:18","date_gmt":"2025-03-31T17:06:18","guid":{"rendered":"https:\/\/www.imwf.de\/brand-value\/"},"modified":"2025-05-11T18:29:00","modified_gmt":"2025-05-11T18:29:00","slug":"brand-value","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/brand-value\/","title":{"rendered":"Brand VALUE"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1744284387775{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #2e6a2f !important;}”][vc_column][vc_column_text]<\/p>\n

\n

Brand VALUE
\n<\/strong><\/h3>\n

ISO 10668 certified proof of the brand value generated by communication.
\nAccording to international DIN ISO standard 10668<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_height=”yes” content_placement=”middle” css=”.vc_custom_1743439557844{margin-top: 100px !important;background-color: #f2f2f2 !important;}”][vc_column width=”1\/3″ css=”.vc_custom_1743440113268{border-right-width: 50px !important;padding-bottom: 50px !important;padding-left: 30px !important;background-color: #2e6a2f !important;}”][vc_column_text]<\/p>\n

“Brand Value worth of a brand as an asset for an entity<\/span><\/h5>\n

[\/vc_column_text][stm_info_box css=”.vc_custom_1743440680949{padding-right: 50px !important;}”]Brand <\/i>value<\/i> is<\/i> the<\/i> capital<\/i> value<\/i> of<\/i> economic<\/i> benefits<\/i> brought<\/i> to<\/i> an <\/i>entity<\/i> through<\/i> use<\/i> of<\/i> a <\/i>brand<\/i>. This <\/i>is<\/i> most<\/i> commonly<\/i> done<\/i> as<\/i> a <\/i>net<\/i> present<\/i> value<\/i> of<\/i> the<\/i> estimated<\/i> additional <\/i>future<\/i> cash <\/i>flows<\/i> generated<\/i> by<\/i> the<\/i> brand<\/i> for<\/i> the<\/i> organisation.The<\/i> accepted<\/i> standard<\/i> on <\/i>how<\/i> to<\/i> calculate<\/i> brand<\/i> value<\/i> is<\/i> ISO 10668: Brand <\/i>Valuation<\/i>, in <\/i>which<\/i> 3 <\/i>broad<\/i> approaches<\/i> are<\/i> accepted<\/i> [<\/i>market<\/i>-\/<\/i>cost<\/i>-\/<\/i>income<\/i>-approach]. The <\/i>most<\/i> commonly<\/i> used<\/i> of<\/i> those<\/i> is<\/i> the<\/i> income<\/i><\/b> approache<\/i><\/b>, <\/i>which<\/i> has<\/i> 6 <\/i>accepted<\/i> methodologies<\/i> that<\/i> use<\/i> either<\/i> future<\/i> revenue<\/i> or<\/i> profit<\/i> estimates<\/i> to<\/i> conduct<\/i> the<\/i> brand<\/i> valuation<\/i>.<\/i><\/span><\/p>\n

Brand <\/i>value<\/i> is<\/i> also <\/i>used<\/i> by<\/i> some<\/i> interchangeably<\/i> with<\/i> brand<\/i> equity<\/i>.\u201c
\n<\/i><\/span><\/p>\n

Quelle: DIN ISO<\/i><\/span>[\/stm_info_box][\/vc_column][vc_column width=”2\/3″][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”30″ xs_spacing=”30″][vc_single_image image=”10677″ img_size=”500 x433″ alignment=”center”][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1744740864502{background-color: #2e6a2f !important;}”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_custom_heading text=”Brand performance +
\nBrand earnings potential
\n= Brand value” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes” subtitle_color=”#b5b5b5″][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”10671″ img_size=”large”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1744740872262{margin-top: 50px !important;padding-top: 18px !important;padding-bottom: 20px !important;}” el_class=”base_bg_color”][vc_column][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”40″ xs_spacing=”40″][vc_cta h2=”Improve communication success now with clear recommendations for action” h2_font_container=”tag:h2|font_size:18px|text_align:left|color:%23ffffff|line_height:30px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”To our Excellence Checks” btn_style=”flat” btn_color=”theme_style_2″ btn_size=”lg” btn_align=”right” use_custom_fonts_h2=”true” btn_link=”url:https%3A%2F%2Fwww.imwf.de%2Fen%2Fportfolio%2Fexcellence-checks%2F|” el_class=”base_bg_color” css=”.vc_custom_1746023019669{margin-bottom: -35px !important;}”][\/vc_cta][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1743761985679{margin-top: 50px !important;}”][vc_column css_animation=”fadeInUp” width=”1\/4″ css=”.vc_custom_1743762623193{padding-left: 20% !important;background-color: #c13a1c !important;}” el_class=”position-relative”][vc_column_text css_animation=”none” css=”.vc_custom_1746020870698{margin-top: -15px !important;margin-bottom: 10px !important;}”].<\/span><\/a>
\nContent<\/span><\/strong>
\nPERFORMANCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/4″ css=”.vc_custom_1743763047411{padding-left: 20% !important;background-color: #dea055 !important;}”][vc_column_text css=”.vc_custom_1746020876898{margin-top: -15px !important;margin-bottom: 10px !important;}”].<\/span><\/a>
\nMedia<\/span><\/strong>
\nINTELLIGENCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/4″ css=”.vc_custom_1743440161653{padding-left: 20% !important;background-color: #5d6da1 !important;}”][vc_column_text css=”.vc_custom_1746020882244{margin-top: -15px !important;margin-bottom: 10px !important;}”].<\/span><\/a>
\nMedia<\/span><\/strong>
\nREPUTATION<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/4″ css=”.vc_custom_1743763119256{padding-left: 20% !important;background-color: #2e6a2f !important;}”][vc_column_text css=”.vc_custom_1746020888103{margin-top: -15px !important;margin-bottom: 10px !important;}”].<\/span><\/a>
\nBrand<\/span><\/strong>
\nVALUE<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1743761973745{margin-bottom: 50px !important;}”][vc_column css_animation=”fadeInUp” css=”.vc_custom_1743761979114{background-color: #1d284b !important;}”][vc_column_text css=”.vc_custom_1746020921028{margin-top: -15px !important;margin-bottom: 10px !important;}”]<\/p>\n

.<\/span><\/a>
\nCommunications <\/span><\/strong>CONTROLLING<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” el_id=”Buy”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_cta h2=”Initiatives around the topic of CommTech” h2_font_container=”tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”custom” add_button=”right” btn_title=”To our initiatives” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fagcommtech.de%2Fmitmachen%2Finitiativen%2F|title:Initiative|” css=”.vc_custom_1686411705325{margin-bottom: 0px !important;}” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”1″ xs_spacing=”1″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1691588797528{margin-bottom: -100px !important;background-color: #ffffff !important;}”][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11105″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cuaW13Zi5kZSUyRg==”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11084″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cucHJlc3NyZWxhdGlvbnMuY29tJTJGZGUlMkYlM0ZnY2xpZCUzRENqd0tDQWp3X2FlbUJoQkxFaXdBVDk4Rk1nSTJiZmZHaWdjc3ZfQmtoYVFXc3d2V3c5MlZ3ZEZ5YVNOOFBnRjV3YWZfZXBsb0EtMWdhQm9DRDhVUUF2RF9Cd0U=”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11086″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cueWVzc3ByZXNzLmNvbSUyRg==”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11082″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cuYXVkaS5kZSUyRmRlJTJGYnJhbmQlMkZkZSUyRmhhZW5kbGVyc3VjaGUuaHRtbCUzRmNzcmVmJTNEc2VhJTNBY2RpJTNBNTI0MDYxMDczNTNfYXVkLTMzODEwNjQ3ODUwMCUzQWt3ZC0zMDc0NTA2ODA2ODIlMjZnY2xpZCUzRENqd0tDQWp3X2FlbUJoQkxFaXdBVDk4Rk1rX1N6T1Bmd3dSaWVmUExLNmxkQkFTVzBTVlJEXzFhbGUyNUNadlRsV1owM2txVlRzUUl1eG9DcTNJUUF2RF9Cd0UlMjZnY2xzcmMlM0Rhdy5kcw==”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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According to international DIN ISO standard 10668 [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_height=”yes” content_placement=”middle” css=”.vc_custom_1743439557844{margin-top: 100px !important;background-color: #f2f2f2 !important;}”][vc_column width=”1\/3″ css=”.vc_custom_1743440113268{border-right-width: 50px !important;padding-bottom: 50px !important;padding-left: 30px !important;background-color: #2e6a2f !important;}”][vc_column_text] “Brand Value worth of a brand as an<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11307","page","type-page","status-publish","hentry"],"yoast_head":"\nBrand VALUE - IMWF Institut<\/title>\n<meta name=\"description\" content=\"With Brand VALUE you measure the brand value generated by communication based on internationally recognized valuation standards\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imwf.de\/en\/brand-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand VALUE - 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