{"id":11337,"date":"2025-04-03T19:48:06","date_gmt":"2025-04-03T19:48:06","guid":{"rendered":"https:\/\/www.imwf.de\/market-research\/"},"modified":"2025-05-11T18:30:16","modified_gmt":"2025-05-11T18:30:16","slug":"market-research","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/market-research\/","title":{"rendered":"Market research"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1743757551155{padding-top: 35px !important;padding-bottom: 35px !important;background-color: rgba(0,18,58,0.5) !important;*background-color: rgb(0,18,58) !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<blockquote style=\"background-color: #ffffff;\">\n<h3 style=\"text-align: left;\"><strong>Market research<br \/>\n<\/strong><\/h3>\n<p>Make the requirements and needs of the stakeholder groups visible.<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1743709798399{margin-top: 100px !important;margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][stm_info_box]Market research, i.e. direct surveys of the population, consumer groups or companies, will not be replaced by AI in the foreseeable future.<\/p>\n<p>For corporate communicators and marketers, the results of market research studies offer many opportunities:<\/p>\n<ul>\n<li>Gain insights into the opinions, needs or preferences of the company&#8217;s target groups<\/li>\n<li>Demonstrating expertise and taking the lead on topics<\/li>\n<li>Creating media visibility in top German media<\/li>\n<\/ul>\n<p>[\/stm_info_box][\/vc_column][vc_column width=&#8221;1\/2&#8243;][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;20&#8243; xs_spacing=&#8221;20&#8243;][vc_single_image image=&#8221;10773&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1746967201444{background-color: #f2f2f2 !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;10760&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1743709369824{border-bottom-width: 35px !important;padding-top: 35px !important;padding-right: 30px !important;padding-left: 30px !important;background-color: #00123a !important;}&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #ffffff;\">Different possibilities with one goal:<br \/>\n<\/span><span style=\"color: #ffffff;\"><strong>Best possible gain in knowledge<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][stm_info_box css=&#8221;.vc_custom_1746988207324{padding-right: 50px !important;}&#8221;]<span style=\"color: #ffffff;\">Market researchers at the IMWF have many years of in-depth expertise. We provide you with competent advice on all your market research ideas and recommend the most suitable method and sample according to the question and objective.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">We have experience in almost all sectors and in all common methods:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Online market research (CAWI) B2C\/B2B<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Telephone surveys (CATI) B2B<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Qualitative group discussions<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Qualitative in-depth interviews<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">We are just as familiar with representative population surveys as we are with decision-maker surveys (specialists and managers) or special consumer target groups.<\/span>[\/stm_info_box][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;20&#8243; sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1743709744576{margin-top: 25px !important;}&#8221;][vc_column][stm_spacing lg_spacing=&#8221;70&#8243; md_spacing=&#8221;70&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_single_image image=&#8221;10778&#8243; img_size=&#8221;full&#8221;][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761985679{margin-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743762623193{padding-left: 20% !important;background-color: #c13a1c !important;}&#8221; el_class=&#8221;position-relative&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1746020706255{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/content-performance\/\"><span style=\"color: #c13a1c; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Content<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">PERFORMANCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763047411{padding-left: 20% !important;background-color: #dea055 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020725292{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-intelligence\/\"><span style=\"color: #dea055; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">INTELLIGENCE<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743440161653{padding-left: 20% !important;background-color: #5d6da1 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020718161{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/media-reputation\/\"><span style=\"color: #5d6da1; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Media<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">REPUTATION<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1743763119256{padding-left: 20% !important;background-color: #2e6a2f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020731628{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/brand-value\/\"><span style=\"color: #2e6a2f; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Brand<\/span><\/strong><br \/>\n<span style=\"color: #ffffff; font-size: 24px;\">VALUE<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743761973745{margin-bottom: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1743761979114{background-color: #1d284b !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746020741434{margin-top: -15px !important;margin-bottom: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"full-link\" href=\"https:\/\/www.imwf.de\/en\/communications-controlling\/\"><span style=\"color: #1d284b; font-size: 24px;\">.<\/span><\/a><br \/>\n<strong><span style=\"color: #ffffff; font-size: 24px;\">Communications <\/span><\/strong><span style=\"color: #ffffff; font-size: 24px;\">CONTROLLING<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221; el_id=&#8221;Buy&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Initiatives around the topic of CommTech&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;To our initiatives&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fmitmachen%2Finitiativen%2F|title:Initiative|&#8221; css=&#8221;.vc_custom_1686411705325{margin-bottom: 0px !important;}&#8221; custom_background=&#8221;#009535&#8243; custom_text=&#8221;#274856&#8243; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;1&#8243; xs_spacing=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1691588797528{margin-bottom: -100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;15&#8243; 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css=&#8221;.vc_custom_1743757551155{padding-top: 35px !important;padding-bottom: 35px !important;background-color: rgba(0,18,58,0.5) !important;*background-color: rgb(0,18,58) !important;}&#8221;][vc_column][vc_column_text] Market research Make the requirements and needs of the stakeholder groups visible. [\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1743709798399{margin-top: 100px !important;margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][stm_info_box]Market research, i.e. direct surveys of the population, consumer groups or companies, will not be replaced by AI in the foreseeable future. For corporate communicators<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11337","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market research - IMWF Institut<\/title>\n<meta name=\"description\" content=\"Individual market research for companies - gain insights into target groups, stakeholders and markets using tried-and-tested methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imwf.de\/en\/market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market research - IMWF Institut\" \/>\n<meta property=\"og:description\" content=\"Individual market research for companies - 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