{"id":11478,"date":"2025-05-11T12:18:49","date_gmt":"2025-05-11T12:18:49","guid":{"rendered":"https:\/\/www.imwf.de\/benchmarking-2025\/"},"modified":"2025-05-14T13:01:06","modified_gmt":"2025-05-14T13:01:06","slug":"benchmarking-2025","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/benchmarking-2025\/","title":{"rendered":"Benchmarking 2025"},"content":{"rendered":"

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Benchmarking in the Excellence Forum<\/strong><\/h3>\n

Our offer for all those who want to improve through benchmarking and exchange.<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1746962966454{margin-top: 25px !important;}”][vc_column][vc_column_text css=”.vc_custom_1746965807694{padding-top: 30px !important;}”]<\/p>\n

Improve your benchmarking in 3 steps<\/strong><\/h4>\n

[\/vc_column_text][stm_steps][stm_step stm_step_title=”Status-Analyse” stm_step_content=”Social Media Performance: Wie exzellent kommunizieren wir?<\/b>
\nKI gest\u00fctzter Kurz-Report zur eigenen Kommunikation in Paid & Social im Vergleich zu den EXCELLENCE Benchmarks.<\/p>\n

ODER<\/i><\/p>\n

Media Reputation: Wie exzellent werden wir wahrgenommen?<\/b>
\nKI gest\u00fctzter Kurz-Report zur Media Reputation in 5 Dimensionen im Vergleich zu 5 frei w\u00e4hlbaren Wettbewerbern.<\/div>\n

“][stm_step stm_step_title=”Webinar” stm_step_content=”Interpretation: Was bedeuten die Analyse-Erkenntnisse f\u00fcr uns?<\/b>
\nErl\u00e4uterung der Methoden, Vorstellung & Diskussion der Analyse-Ergebnisse und Raum f\u00fcr individuelle Fragestellungen.”][stm_step stm_step_title=”EXCELLENCE Fachtag #60″ stm_step_content=”Veranstaltung: Was machen andere und wie k\u00f6nnen wir davon lernen?<\/b>
\nTeilnahme an unserer 1,5t\u00e4gigen vertraulichen EXCELLENCE Veranstaltung im November 2025 mit Praxis-Berichten, Benchmarks, Workshops und Networking.”][\/stm_steps][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1746963371293{margin-top: 30px !important;}”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_btn title=”To our benchmarking package” color=”theme_style_5″ align=”center” button_block=”true” link=”url:%23paket|”][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1747141585521{margin-top: 30px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1746963744283{border-top-width: 20px !important;border-right-width: 20px !important;border-bottom-width: 20px !important;border-left-width: 20px !important;background-color: #041238 !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][stm_spacing lg_spacing=”10″ md_spacing=”10″ sm_spacing=”10″ xs_spacing=”10″][stm_info_box css=”.vc_custom_1747141626894{margin-top: 10px !important;}”]WHO WE ARE<\/strong><\/span>
\nThe EXCELLENCE Forum is Germany’s longest-standing benchmarking community. <\/b><\/span>Founded as a joint project by companies for companies <\/b>, we have been promoting confidential exchange and joint learning in the following areas of expertise since 2004<\/span><\/p>\n

– digital transformation
\n<\/b><\/span>– Data-based control
\n<\/b>– evaluation<\/b> & reporting<\/b><\/span><\/p>\n

Our members are communications and marketing managers <\/b>from large companies in a wide range of sectors (no service providers).<\/span>[\/stm_info_box][stm_spacing lg_spacing=”10″ md_spacing=”10″ sm_spacing=”10″ xs_spacing=”10″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1746969654212{border-top-width: 20px !important;border-right-width: 20px !important;border-bottom-width: 20px !important;border-left-width: 20px !important;background-color: #1d284b !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][stm_spacing lg_spacing=”10″ md_spacing=”10″ sm_spacing=”10″ xs_spacing=”10″][stm_info_box css=”.vc_custom_1747141632960{margin-top: 10px !important;}”]WHAT WE DO<\/strong><\/span>
\nWe jointly evaluate the performance and impact <\/b>of communication and marketing on the basis of tried and tested methods. A powerful data and analysis infrastructure <\/b>for owned, paid and earned media is available for this purpose. <\/span><\/p>\n

We support our members with comprehensive benchmarks <\/b>and advice <\/b>on the digital transformation of communication.<\/span><\/p>\n

Twice a year, we organize 1.5-day specialist days with practical reports, benchmarks, workshops <\/b>and confidential networking<\/b>.<\/span>[\/stm_info_box][stm_spacing lg_spacing=”10″ md_spacing=”10″ sm_spacing=”10″ xs_spacing=”10″][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1746963371293{margin-top: 30px !important;}”][vc_column][stm_spacing lg_spacing=”10″ md_spacing=”10″ sm_spacing=”10″ xs_spacing=”10″][vc_column_text]Current and former EXCELLENCE participants<\/b><\/p>\n

Braun, Barmer, Berliner Wasserbetriebe, Bosch, Carl Zeiss, Covestro, Deutsche Bank, DPDHL, E.ON, EnBW, Hartmann, Henkel, Kion, Krones, Mercedes Benz, Merck, MLP, MTU, Nagra, RWE, Schaeffler, Siemens, Symrise, VDI, Wacker, ZF Friedrichshafen[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1746969596388{margin-top: 50px !important;}” el_id=”package”][vc_column][vc_column_text]<\/p>\n

Fill out the form and request a quote for our benchmarking package.<\/h6>\n

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