{"id":11658,"date":"2025-06-20T13:44:53","date_gmt":"2025-06-20T13:44:53","guid":{"rendered":"https:\/\/www.imwf.de\/excellence-forum\/"},"modified":"2025-10-07T11:17:20","modified_gmt":"2025-10-07T11:17:20","slug":"excellence-forum","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/excellence-forum\/","title":{"rendered":"Excellence Forum"},"content":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][stm_spacing lg_spacing=”30″ md_spacing=”30″][vc_raw_html]PGRpdiBzdHlsZT0idGV4dC1hbGlnbjogY2VudGVyOyI+CiAgPGltZyBzcmM9Imh0dHBzOi8vd3d3Lmltd2YuZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjUvMDYvbG9nby1zY2FsZWQucG5nIiBhbHQ9IklNV0YgTG9nbyIgc3R5bGU9ImhlaWdodDogODBweDsgd2lkdGg6IDEwMCU7IG9iamVjdC1maXQ6IGNvbnRhaW47Ij4KPC9kaXY+Cg==[\/vc_raw_html][stm_spacing lg_spacing=”15″ md_spacing=”15″][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1750742628389{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #009098 !important;}”][vc_column][vc_column_text]<\/p>\n

Excellence Forum –<\/strong> more success in communication and marketing through comparability with\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1750766571013{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #f2f2f2 !important;}”][vc_column width=”1\/3″ el_class=”icon-1″][vc_icon icon_fontawesome=”stm-atlanta-heading-right-shape” color=”custom” align=”center” custom_color=”#006d72″ css=”.vc_custom_1750688171499{margin-bottom: -15px !important;}”][vc_column_text]<\/p>\n

Exclusive community
\n<\/strong>Benefit from confidential discussions in a small group and an intensive transfer of know-how at our specialist conferences.<\/p>\n

[\/vc_column_text][stm_spacing lg_spacing=”10px” md_spacing=”10px” sm_spacing=”10px” xs_spacing=”10px”][\/vc_column][vc_column width=”1\/3″ el_class=”icon-1″][vc_icon icon_fontawesome=”stm-atlanta-heading-right-shape” color=”custom” align=”center” custom_color=”#006d72″ css=”.vc_custom_1750688171499{margin-bottom: -15px !important;}”][vc_column_text]<\/p>\n

Practical benchmarks
\n<\/strong>Compare your performance – thanks to standardized, comparable key figures for owned, paid and earned media.<\/p>\n

[\/vc_column_text][stm_spacing lg_spacing=”10px” md_spacing=”10px” sm_spacing=”10px” xs_spacing=”10px”][\/vc_column][vc_column width=”1\/3″ el_class=”icon-1″][vc_icon icon_fontawesome=”stm-atlanta-heading-right-shape” color=”custom” align=”center” custom_color=”#006d72″ css=”.vc_custom_1750688171499{margin-bottom: -15px !important;}”][vc_column_text]<\/p>\n

Sound basis for decision-making<\/strong>
\nUse customizable reports and AI-supported analyses for the strategic management of your communication.<\/p>\n

[\/vc_column_text][stm_spacing lg_spacing=”10px” md_spacing=”10px” sm_spacing=”10px” xs_spacing=”10px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1750766580558{margin-top: 30px !important;}”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

WHO WE ARE<\/b><\/h3>\n

The Excellence Forum is a confidential benchmarking community<\/strong> for digital communication. Founded as a joint project by companies for companies <\/b>, we have been promoting exchange and shared learning in the fields of digital transformation, <\/b>data-based management <\/b>and evaluation<\/b> & reporting<\/b> since 2004. <\/p>\n

Our members are communications and marketing managers <\/b>from large companies in a wide range of sectors (no service providers).[\/vc_column_text][vc_btn title=”Download Excellence Portrait” style=”gradient-custom” gradient_custom_color_1=”#009098″ gradient_custom_color_2=”#009098″ color=”theme_style_5″ link=”url:https%3A%2F%2Fcompanion.de%2Fwp-content%2Fuploads%2F2025%2F01%2FXF_Portrait_2025.pdf|target:_blank|”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

WHAT WE DO<\/b><\/h3>\n

We jointly evaluate the performance and impact <\/b>of communication and marketing on the basis of tried and tested methods. A powerful data and analysis infrastructure <\/b>for owned, paid and earned media is available for this purpose. We support our members with comprehensive benchmarks <\/b>and advice <\/b>on the digital transformation of communication.<\/p>\n

Twice a year, we organize Excellence Days with practical reports, workshops <\/b>and confidential networking<\/b>.[\/vc_column_text][vc_btn title=”Arrange an appointment” style=”gradient-custom” gradient_custom_color_1=”#009098″ gradient_custom_color_2=”#009098″ color=”theme_style_5″ align=”left” link=”url:https%3A%2F%2Fimwf.pipedrive.com%2Fscheduler%2FWJP6XRSQ%2Faustausch-zum-excellence-forum|target:_blank|”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1750426703626{margin-top: 80px !important;padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #f2f2f2 !important;}” el_class=”fachtag”][vc_column][vc_column_text]<\/p>\n

EXCELLENCE SYMPOSIA<\/b><\/h3>\n

Benefit from real-life reports, <\/b>meaningful benchmarks, <\/b>interactive workshops <\/b>and extensive networking opportunities <\/b>that will provide you with valuable input for your communication strategy. These 1.5-day specialist conferences take place twice a year and will help you make decisive progress in your strategic development <\/b>. Up to three of your colleagues can attend each conference. <\/p>\n

Our participants and guests are looking forward to:<\/p>\n

    \n
  • Dialogue among colleagues in a smaller group of <\/b>approx. 40 participants (no service providers)<\/li>\n
  • Top-class specialist presentations<\/b> on all aspects of excellence in digital communication<\/li>\n
  • Open and confidential exchange of unvarnished practical experience <\/b> <\/li>\n
  • Confidential comparative data<\/b> (benchmarks) on the performance and impact of communication<\/li>\n
  • Workshops<\/b> with practical results<\/li>\n
  • Extensive opportunities for personal networking<\/b>, including at the Excellence evening event<\/li>\n<\/ul>\n

    The next symposium will take place on November 11 and 12, 2025 at Merck in Darmstadt <\/strong> takes place.[\/vc_column_text][vc_btn title=”Inform & register now” style=”gradient-custom” gradient_custom_color_1=”#009098″ gradient_custom_color_2=”#009098″ color=”theme_style_5″ link=”url:https%3A%2F%2Fwww.imwf.de%2Fen%2Fexcellence-forum-symposium%2F|”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1691588797528{margin-bottom: -100px !important;background-color: #ffffff !important;}”][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11105″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cuaW13Zi5kZSUyRg==”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11084″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cucHJlc3NyZWxhdGlvbnMuY29tJTJGZGUlMkYlM0ZnY2xpZCUzRENqd0tDQWp3X2FlbUJoQkxFaXdBVDk4Rk1nSTJiZmZHaWdjc3ZfQmtoYVFXc3d2V3c5MlZ3ZEZ5YVNOOFBnRjV3YWZfZXBsb0EtMWdhQm9DRDhVUUF2RF9Cd0U=”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11086″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cueWVzc3ByZXNzLmNvbSUyRg==”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11082″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cuYXVkaS5kZSUyRmRlJTJGYnJhbmQlMkZkZSUyRmhhZW5kbGVyc3VjaGUuaHRtbCUzRmNzcmVmJTNEc2VhJTNBY2RpJTNBNTI0MDYxMDczNTNfYXVkLTMzODEwNjQ3ODUwMCUzQWt3ZC0zMDc0NTA2ODA2ODIlMjZnY2xpZCUzRENqd0tDQWp3X2FlbUJoQkxFaXdBVDk4Rk1rX1N6T1Bmd3dSaWVmUExLNmxkQkFTVzBTVlJEXzFhbGUyNUNadlRsV1owM2txVlRzUUl1eG9DcTNJUUF2RF9Cd0UlMjZnY2xzcmMlM0Rhdy5kcw==”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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