{"id":11704,"date":"2025-06-20T14:57:54","date_gmt":"2025-06-20T14:57:54","guid":{"rendered":"https:\/\/www.imwf.de\/excellence-forum-symposium\/"},"modified":"2026-02-10T09:48:34","modified_gmt":"2026-02-10T09:48:34","slug":"excellence-forum-symposium","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/excellence-forum-symposium\/","title":{"rendered":"Excellence Forum &#8211; Symposium"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][stm_spacing lg_spacing=&#8221;10&#8243; md_spacing=&#8221;10&#8243;][vc_raw_html]PGRpdiBzdHlsZT0idGV4dC1hbGlnbjogY2VudGVyOyI+CiAgPGltZyBzcmM9Imh0dHBzOi8vd3d3Lmltd2YuZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjUvMDYvbG9nby1zY2FsZWQucG5nIiBhbHQ9IklNV0YgTG9nbyIgc3R5bGU9ImhlaWdodDogODBweDsgd2lkdGg6IDEwMCU7IG9iamVjdC1maXQ6IGNvbnRhaW47Ij4KPC9kaXY+Cg==[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1751981733115{margin-top: 50px !important;padding-right: 10px !important;padding-left: 10px !important;background-color: #009098 !important;border-radius: 20px !important;}&#8221;][vc_column][stm_spacing lg_spacing=&#8221;10&#8243; md_spacing=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1757319382803{margin-top: 25px !important;margin-bottom: 25px !important;}&#8221;]<\/p>\n<p style=\"font-size: 20px; font-weight: bold;\"><span style=\"color: #ffffff;\">EXCELLENCE Symposium #60:<\/span><\/p>\n<p style=\"font-size: 28px; font-weight: bold;\"><span style=\"color: #ffffff;\">THE BIG RESET: How Communications Survive and Thrive in the Age of AI.<\/span><\/p>\n<p style=\"font-size: 20px; font-weight: bold;\"><span style=\"color: #ffffff;\">11. &#8211; 12 November, 2025 at Merck in Darmstadt<\/span><\/p>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;10&#8243; md_spacing=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1750775938172{margin-top: 40px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1750769870207{padding-right: 20% !important;}&#8221;][vc_column_text]<\/p>\n<div>\n<p>At the 60th Excellence Forum symposium, we will take a very human-centric and intelligent look at the use of artificial intelligence in communication and marketing. With the theme of &#8216;<strong>THE BIG RESET: How Communications Survive and Thrive in the Age of AI&#8217;<\/strong>, we will explore the most promising and forward-looking approaches, strategies and measures available. <\/p>\n<p>We are very much looking forward to a top-class program with keynote speeches and practical reports (e.g. from <strong>Bayer, ContiTech<\/strong>, <strong>Covestro<\/strong>, <strong>Datev<\/strong>, <strong>Merck,<\/strong> <strong>Schwarz Group<\/strong>), an exclusive Comms Leaders Panel, interactive sessions and lots of networking. We will shed light on the following issues, among others: <\/p>\n<ul>\n<li>How <strong>is AI changing the work of<\/strong> communications departments?<\/li>\n<li>How can AI-supported analyses prove the <strong>return on investment<\/strong> of communication?<\/li>\n<li>How must <strong>content<\/strong> be <strong>prepared in<\/strong> order to be correctly understood by AI?<\/li>\n<li>What should companies know to avoid falling for <strong>\u201cAI magic<\/strong>\u201d?<\/li>\n<\/ul>\n<p>For over 20 years, the Excellence Forum&#8217;s sympoisums have offered a unique format for anyone looking to measurably develop their digital communication. The two-day event features confidential exchanges, <strong>practical reports<\/strong>, open discussions, inspiring workshops and well-founded <strong>benchmarks<\/strong> on the performance and impact of communication. It is exclusive to around 50 communication managers (service providers are excluded from participation). <\/p>\n<p><span style=\"color: #000000;\">Leading through the program<\/span><\/p>\n<\/div>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Christian Bachem<\/strong> (Founder Excellence Forum)<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Frank Sielaff<\/strong> (founder of entrusted, former Head of Digital Media at Merck).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">In order to enable all interested parties to participate, the symposium will be held in English.<\/span>[\/vc_column_text][stm_spacing md_spacing=&#8221;15&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;formular-fachtag&#8221;][stm_spacing lg_spacing=&#8221;10&#8243; md_spacing=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"font-size: 20px; text-align: center; line-height: 1.4; margin: 0;\"><strong>REGISTER NOW<\/strong><br \/>\nEXCELLENCE SYMPOSIUM #60<\/p>\n<p>[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11696-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"11696\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/11704#wpcf7-f11696-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"11696\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11696-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"request_callback formular-fachtag\">\n\n  <!-- Zweispaltig: Unternehmen + Jobtitel -->\n  <div class=\"formrow\">\n    <div class=\"formcol\">\n      <div class=\"input-group\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"unternehmen\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Unternehmen *\" value=\"\" type=\"text\" name=\"unternehmen\" \/><\/span>\n      <\/div>\n    <\/div>\n    <div class=\"formcol\">\n      <div class=\"input-group\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"jobtitel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Jobtitel *\" value=\"\" type=\"text\" name=\"jobtitel\" \/><\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- Zweispaltig: Vorname + Nachname -->\n  <div class=\"formrow\">\n    <div class=\"formcol\">\n      <div class=\"input-group\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"vorname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Vorname *\" value=\"\" type=\"text\" name=\"vorname\" \/><\/span>\n      <\/div>\n    <\/div>\n    <div class=\"formcol\">\n      <div class=\"input-group\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"nachname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nachname *\" value=\"\" type=\"text\" name=\"nachname\" \/><\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- E-Mail -->\n  <div class=\"input-group\">\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-Mail *\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n  <\/div>\n\n  <!-- Telefon -->\n  <div class=\"input-group\">\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"telefon\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Telefon (f\u00fcr R\u00fcckfragen)\" value=\"\" type=\"tel\" name=\"telefon\" \/><\/span>\n  <\/div>\n\n  <!-- Nachricht -->\n  <div class=\"input-group\">\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"nachricht\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Ihre Nachricht an uns oder Ihr Vorschlag f\u00fcr einen Programmbeitrag auf einem der n\u00e4chsten Fachtage. (Optional)\" name=\"nachricht\"><\/textarea><\/span>\n  <\/div>\n\n  <!-- Buchungsoptionen unten -->\n  <div class=\"input-group\" style=\"margin-top: 20px;\">\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"radio-buchungsoptionen\"><span class=\"wpcf7-form-control wpcf7-radio\"><span class=\"wpcf7-list-item first\"><label><input type=\"radio\" name=\"radio-buchungsoptionen\" value=\"Ich buche ein Ticket f\u00fcr 0 \u20ac (f\u00fcr Mitglieder)\" \/><span class=\"wpcf7-list-item-label\">Ich buche ein Ticket f\u00fcr 0 \u20ac (f\u00fcr Mitglieder)<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"radio\" name=\"radio-buchungsoptionen\" value=\"Ich buche ein Ticket f\u00fcr 1.200 \u20ac (f\u00fcr G\u00e4ste)\" \/><span class=\"wpcf7-list-item-label\">Ich buche ein Ticket f\u00fcr 1.200 \u20ac (f\u00fcr G\u00e4ste)<\/span><\/label><\/span><\/span><\/span>\n  <\/div>\n  <small class=\"form-hinweis\"><span class=\"kleiner-hinweis\">Die Teilnahmekosten verstehen sich netto zzgl. 19\u202f% USt. <\/br>Sie erhalten die Rechnung nach der Teilnahme.<\/span><\/small>\n <div id=\"cf7sr-6a43a727c0fbd\" class=\"cf7sr-g-recaptcha\" data-redirect=\"\"\n     data-theme=\"light\" data-type=\"image\" data-size=\"normal\" data-sitekey=\"6Lf6r1QpAAAAABTp64d0MMNz89J-9lILbH3htTSF\"><\/div><span class=\"wpcf7-form-control-wrap cf7sr-recaptcha\" data-name=\"cf7sr-recaptcha\"><input type=\"hidden\" name=\"cf7sr-recaptcha\" value=\"\" class=\"wpcf7-form-control\"><\/span>\n  <!-- Senden-Button -->\n  <div class=\"input-group\" style=\"margin-top: 20px;\">\n    <button type=\"submit\" class=\"button size-lg icon_right\">\n      buchen <i class=\"fa fa-chevron-right\"><\/i>\n    <\/button>\n  <\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1757311678519{margin-top: 50px !important;margin-bottom: 30px !important;padding-bottom: 30px !important;background-color: #f8f8f8 !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1750777837814{margin-top: 25px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Agenda<\/h2>\n<p>[\/vc_column_text][vc_tta_tabs][vc_tta_section title=&#8221;Tuesday, 11.11.&#8221; tab_id=&#8221;1733739193918-2cc895d8-6451&#8243;][vc_single_image image=&#8221;12773&#8243; img_size=&#8221;full&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Wednesday, 12.11.&#8221; tab_id=&#8221;1733739193930-9078a057-2351&#8243;][vc_single_image image=&#8221;12775&#8243; img_size=&#8221;full&#8221;][\/vc_tta_section][\/vc_tta_tabs][vc_btn title=&#8221;<b>Download program (PDF)<\/b>&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#009098&#8243; custom_text=&#8221;#ffffff&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.imwf.de%2Fwp-content%2Fuploads%2F2019%2F09%2F251029_EXCELLENCE_Fachtag_60_Agenda-1.pdf|target:_blank|&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1750429428760{margin-top: 50px !important;}&#8221;][vc_column][vc_tta_accordion shape=&#8221;square&#8221; active_section=&#8221;1&#8243; no_fill=&#8221;true&#8221;][vc_tta_section title=&#8221;MEETING LOCATION: Merck KGaA | Frankfurter Str. 250 | 64293 Darmstadt&#8221; tab_id=&#8221;1750746613217-27496b3c-ed40&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_gmaps link=&#8221;#E-8_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&#8221; size=&#8221;300px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;12165&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;ARRIVAL&#8221; tab_id=&#8221;1762522378734-2b361034-7207&#8243;][vc_column_text]Here you will find information on how to <a href=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2019\/09\/Wegbeschreibung_DA_Pkw.pdf\">get here by car<\/a>.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;CONDITIONS OF PARTICIPATION&#8221; tab_id=&#8221;1750429338516-0690bca9-8da1&#8243;][vc_column_text]The Excellence Forum thrives on the confidential exchange of experience and data. Only managers from companies are admitted. The congress is free of charge for participants from companies that support the joint benchmarking and reporting services as an annual member.  <\/p>\n<p>Interested guests from companies pay a one-off fee of EUR 1,200 net for participation in the conference.<\/p>\n<p><strong>Each conference participant gives a written assurance of confidentiality.<\/strong>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1750768855150{margin-bottom: -100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;15&#8243; md_spacing=&#8221;15&#8243; sm_spacing=&#8221;15&#8243; xs_spacing=&#8221;15&#8243;][vc_gallery images=&#8221;11105&#8243; img_size=&#8221;200&#215;100&#8243; onclick=&#8221;custom_link&#8221; custom_links_target=&#8221;_blank&#8221; custom_links=&#8221;#E-8_aHR0cHMlM0ElMkYlMkZ3d3cuaW13Zi5kZSUyRg==&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;15&#8243; 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