{"id":13582,"date":"2026-08-20T08:48:27","date_gmt":"2026-08-20T08:48:27","guid":{"rendered":"https:\/\/www.imwf.de\/the-medias-favorites-among-bundesliga-coaches\/"},"modified":"2026-08-24T11:11:55","modified_gmt":"2026-08-24T11:11:55","slug":"the-medias-favorites-among-bundesliga-coaches","status":"publish","type":"page","link":"https:\/\/www.imwf.de\/en\/the-medias-favorites-among-bundesliga-coaches\/","title":{"rendered":"The Media’s Favorites Among Bundesliga Coaches"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1713189085169{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #419342 !important;}”][vc_column][vc_column_text]<\/p>\n

\n

The media darlings among Bundesliga coaches:
\n2025\u20132026 Bundesliga season<\/strong><\/h4>\n

Mirror, mirror on the wall, who is the most popular coach in the whole country?<\/p>\n

To find that out, we teamed up with FCBinside<\/strong><\/a> analyzed over 8.3 million German-language digital articles about clubs\u2014including over 400,000 articles about their coaches\u2014from June 2025 to May 2026 from over 430 million sources (online media, news sites, Facebook, X, forums, blogs, communities, etc.).<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1746468472719{padding-top: 81px !important;padding-bottom: 78px !important;background-color: #f2f2f2 !important;}”][vc_column offset=”vc_col-lg-7 vc_col-md-7″][vc_column_text]An Overview of the Results
\n<\/strong><\/p>\n

In total, over 8.3 million fragments related to the 18 Bundesliga clubs were found. Over 400,000 of these also mentioned the coach; in the remaining nearly 8 million, the coach was not mentioned. <\/p>\n

In terms of purely quantitative visibility, the coaches of Eintracht Frankfurt (Riera \/ Toppm\u00f6ller \/ Schmidt), Borussia Dortmund (Kovac), and FC Bayern Munich (Kompany) led the way.<\/p>\n

In terms of quality, the coaches of FC Bayern Munich (Kompany), TSG Hoffenheim (Ilzer), and SC Freiburg (Schuster) took the top spots.<\/p>\n

The coaches of FC Augsburg (Baum \/ Wagner), 1. FC Union Berlin (Baumgart \/ Eta), and Werder Bremen (Thioune \/ Steffen) had the greatest impact on their clubs’ reputations.<\/p>\n

In terms of overall reputation (which is composed of the components listed above), the coaches of FC Bayern Munich (Kompany), FC Augsburg (Baum \/ Wagner), and Borussia Dortmund (Kovac) take the top three spots.[\/vc_column_text][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”40″ xs_spacing=”40″][\/vc_column][vc_column offset=”vc_col-lg-5 vc_col-md-5″ css=”.vc_custom_1689154831100{margin-left: 5% !important;}”][stm_spacing lg_spacing=”10″ md_spacing=”10″ sm_spacing=”10″ xs_spacing=”10″][vc_column_text]<\/p>\n

The analysis was conducted as follows<\/strong><\/p>\n

This analysis was conducted using AI-based software that was customized and extensively trained.<\/p>\n

As a first step, all digitally available articles and social media posts related to all clubs and their coaches in the 2025\u20132026 season of the Bundesliga were collected.<\/p>\n

Only German-language articles were analyzed.<\/p>\n

All posts were then analyzed for their tone. A distinction was made between positive, neutral, and negative posts, which were taken into account in the reputation calculation. <\/p>\n

 <\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1723484198734{margin-top: 25px !important;}”][vc_column][vc_column_text]Homepage<\/a> – Literature<\/a> – Studies<\/a><\/strong>[\/vc_column_text][vc_column_text]The study provides data-driven insights into the public perception of Bundesliga coaches. In addition to a quantitative and qualitative ranking, the study also answers the question of which coach has the greatest influence on his respective club\u2014both positive and negative. <\/p>\n

Price: Free <\/strong> | Format: PDF <\/strong>| Download: Immediate <\/strong>| Language:<\/strong> German<\/p>\n

Fill out the form, and you’ll be able to download the PDF document containing the complete trainer study right here on this page.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1746468453175{margin-top: 25px !important;margin-bottom: 25px !important;}”][vc_column width=”1\/2″][stm_spacing lg_spacing=”30″ md_spacing=”15″][vc_single_image image=”13605″ img_size=”large” alignment=”center” onclick=”link_image”][\/vc_column][vc_column width=”1\/2″][stm_spacing sm_spacing=”15″ xs_spacing=”15″][vc_raw_html]PGRpdiBjbGFzcz0icGlwZWRyaXZlV2ViRm9ybXMiIGRhdGEtcGQtd2ViZm9ybXM9Imh0dHBzOi8vd2ViZm9ybXMucGlwZWRyaXZlLmNvbS9mLzF1SzFNazZtR0NnZ2lIWHptR1N2NHh6SHpmVTBXZ1FTcnQ0OWhQcWoydlhJNDJEaG1RZmY3bzVqUno2U2dlVFoxIj48c2NyaXB0IHNyYz0iaHR0cHM6Ly93ZWJmb3Jtcy5waXBlZHJpdmUuY29tL2YvbG9hZGVyIj48L3NjcmlwdD48L2Rpdj4=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”third_bg_color”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_cta h2=”Initiatives around the topic of CommTech” h2_font_container=”tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”custom” add_button=”right” btn_title=”To our initiatives” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fagcommtech.de%2Fmitmachen%2Finitiativen%2F|title:Initiative|” css=”.vc_custom_1686411705325{margin-bottom: 0px !important;}” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”1″ xs_spacing=”1″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1691588797528{margin-bottom: -100px !important;background-color: #ffffff !important;}”][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11105″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cuaW13Zi5kZSUyRg==”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11084″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cucHJlc3NyZWxhdGlvbnMuY29tJTJGZGUlMkYlM0ZnY2xpZCUzRENqd0tDQWp3X2FlbUJoQkxFaXdBVDk4Rk1nSTJiZmZHaWdjc3ZfQmtoYVFXc3d2V3c5MlZ3ZEZ5YVNOOFBnRjV3YWZfZXBsb0EtMWdhQm9DRDhVUUF2RF9Cd0U=”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11086″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cueWVzc3ByZXNzLmNvbSUyRg==”][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_gallery images=”11082″ img_size=”200×100″ onclick=”custom_link” custom_links_target=”_blank” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZ3d3cuYXVkaS5kZSUyRmRlJTJGYnJhbmQlMkZkZSUyRmhhZW5kbGVyc3VjaGUuaHRtbCUzRmNzcmVmJTNEc2VhJTNBY2RpJTNBNTI0MDYxMDczNTNfYXVkLTMzODEwNjQ3ODUwMCUzQWt3ZC0zMDc0NTA2ODA2ODIlMjZnY2xpZCUzRENqd0tDQWp3X2FlbUJoQkxFaXdBVDk4Rk1rX1N6T1Bmd3dSaWVmUExLNmxkQkFTVzBTVlJEXzFhbGUyNUNadlRsV1owM2txVlRzUUl1eG9DcTNJUUF2RF9Cd0UlMjZnY2xzcmMlM0Rhdy5kcw==”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1713189085169{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #419342 !important;}”][vc_column][vc_column_text] The media darlings among Bundesliga coaches: 2025\u20132026 Bundesliga season Mirror, mirror on the wall, who is the most popular coach in the whole country? To find that out, we teamed up with FCBinside analyzed over 8.3 million German-language digital articles about clubs\u2014including over 400,000 articles about<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13582","page","type-page","status-publish","hentry"],"yoast_head":"\nThe Media's Favorites Among Bundesliga Coaches - IMWF Institut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imwf.de\/en\/the-medias-favorites-among-bundesliga-coaches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Media's Favorites Among Bundesliga Coaches - IMWF Institut\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row” css=”.vc_custom_1713189085169{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #419342 !important;}”][vc_column][vc_column_text] The media darlings among Bundesliga coaches: 2025\u20132026 Bundesliga season Mirror, mirror on the wall, who is the most popular coach in the whole country? To find that out, we teamed up with FCBinside analyzed over 8.3 million German-language digital articles about clubs\u2014including over 400,000 articles about\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imwf.de\/en\/the-medias-favorites-among-bundesliga-coaches\/\" \/>\n<meta property=\"og:site_name\" content=\"IMWF Institut\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T11:11:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/the-medias-favorites-among-bundesliga-coaches\\\/\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/the-medias-favorites-among-bundesliga-coaches\\\/\",\"name\":\"The Media's Favorites Among Bundesliga Coaches - IMWF Institut\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#website\"},\"datePublished\":\"2026-08-20T08:48:27+00:00\",\"dateModified\":\"2026-08-24T11:11:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/the-medias-favorites-among-bundesliga-coaches\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.imwf.de\\\/en\\\/the-medias-favorites-among-bundesliga-coaches\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/the-medias-favorites-among-bundesliga-coaches\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Media’s Favorites Among Bundesliga Coaches\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#website\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/\",\"name\":\"IMWF Institut\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.imwf.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#organization\",\"name\":\"IMWF Institut\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/cropped-logo-3.png\",\"contentUrl\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/cropped-logo-3.png\",\"width\":512,\"height\":512,\"caption\":\"IMWF Institut\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.youtube.com\\\/@imwf.whatreallymatters.7016\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Media's Favorites Among Bundesliga Coaches - IMWF Institut","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imwf.de\/en\/the-medias-favorites-among-bundesliga-coaches\/","og_locale":"en_US","og_type":"article","og_title":"The Media's Favorites Among Bundesliga Coaches - IMWF Institut","og_description":"[vc_row full_width=”stretch_row” css=”.vc_custom_1713189085169{padding-top: 35px !important;padding-bottom: 35px !important;background-color: #419342 !important;}”][vc_column][vc_column_text] The media darlings among Bundesliga coaches: 2025\u20132026 Bundesliga season Mirror, mirror on the wall, who is the most popular coach in the whole country? 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