{"id":8361,"date":"2023-03-09T12:33:02","date_gmt":"2023-03-09T12:33:02","guid":{"rendered":"http:\/\/imwf-institut.de\/faktenkontor-toluna-social-media-atlas-2022"},"modified":"2023-03-17T11:43:16","modified_gmt":"2023-03-17T11:43:16","slug":"faktenkontor-toluna-social-media-atlas-2022","status":"publish","type":"post","link":"https:\/\/www.imwf.de\/en\/faktenkontor-toluna-social-media-atlas-2022\/","title":{"rendered":"Faktenkontor &amp; Toluna: Social Media Atlas 2022"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"393\" height=\"211\" src=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/03\/6316ed7e8184ba296d124e1e_WhatsApp-Image-2022-09-06-at-08.42.46.jpeg\" alt=\"\" class=\"wp-image-7801\" srcset=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/03\/6316ed7e8184ba296d124e1e_WhatsApp-Image-2022-09-06-at-08.42.46.jpeg 393w, https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/03\/6316ed7e8184ba296d124e1e_WhatsApp-Image-2022-09-06-at-08.42.46-300x161.jpeg 300w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/figure><\/div>\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><em><br\/><em><em><em>Do communicators really know their target group on the Internet? This is the holy grail of online communication. The Social Media Atlas 2022 by communications consultancy Faktenkontor and market researcher Toluna provides answers to questions such as who uses social media for what purposes, what information is sought on which channels, and what activities users pursue. In addition, it provides information on where users can expect expert opinions on specific topic worlds, products, current news or the Corona crisis. It also provides an overview of how social media usage has changed over the past twelve months, the level of trust in social media information, and how users engage with personalized content. It also provides an insight into the information behavior of Internet users for specific product groups and shows what influence social media has on purchasing decisions.  <br\/><br\/>The study is based on an online representative panel survey of around 3,500 Internet users, which has been conducted annually since 2011. The complete Social Media Atlas 2022 is available free of charge for members of the CommTech AG. If you are interested, please contact &#106;&#x6f;e&#114;&#x67;&#46;&#102;&#x6f;r&#x74;&#x68;&#109;&#x61;n&#110;&#x40;f&#97;&#x6b;t&#x65;&#x6e;&#107;&#x6f;&#x6e;&#116;&#x6f;r&#46;&#x64;e.<\/em><\/em><\/em><\/em><\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.faktenkontor.de\/studien\/social-media-atlas-2022\/\" style=\"border-radius:0px;background-color:#1f50a5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do communicators really know their target group on the Internet? This is the holy grail of online communication. The Social Media Atlas 2022 by communications consultancy Faktenkontor and market researcher Toluna provides answers to questions such as who uses social media for what purposes, what information is sought on which channels, and what activities users pursue.<\/p>\n","protected":false},"author":2,"featured_media":8048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-8361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faktenkontor &amp; Toluna: Social Media Atlas 2022 - IMWF Institut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imwf.de\/en\/faktenkontor-toluna-social-media-atlas-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faktenkontor &amp; Toluna: Social Media Atlas 2022 - IMWF Institut\" \/>\n<meta property=\"og:description\" content=\"Do communicators really know their target group on the Internet? This is the holy grail of online communication. 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