{"id":9124,"date":"2023-06-29T17:32:43","date_gmt":"2023-06-29T17:32:43","guid":{"rendered":"https:\/\/www.imwf.de\/provokemedia-purposeful-relations-global-commtech-report-2023\/"},"modified":"2023-06-29T17:32:51","modified_gmt":"2023-06-29T17:32:51","slug":"provokemedia-purposeful-relations-global-commtech-report-2023","status":"publish","type":"post","link":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/","title":{"rendered":"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023"},"content":{"rendered":"\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2-1024x687.png\" alt=\"\" class=\"wp-image-9097\" srcset=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2-1024x687.png 1024w, https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2-300x201.png 300w, https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2-768x515.png 768w, https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2-900x604.png 900w, https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The Global CommTech Report explores how PR &amp; communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR &amp; communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.<\/p>\n\n<p>One of the most striking findings: The discrepancy between respondents&#8217; own assessment of how well they think they use technology and their actual use of it. 67% of respondents from agencies and 52% of respondents from companies consider themselves very competent in using communication technologies. At the same time, however, respondents often do not use the right tools or do not use them at all. For example, CRM software is used by only 46%, and 39% use spreadsheets to manage and track their contacts. Nevertheless, respondents also see many benefits to using communication technologies: Time savings (88%), cost savings (66%), authentication of the accuracy of information (55%), and predictions of possible outcomes (53%). The results show a general underutilization of digital technologies by communications teams and PR agencies. However, it is necessary to put them in proportion in view of the methodology. The full report is available free of charge.<\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.purposefulrelations.com\/global-commtech-report-2023\/\" style=\"border-radius:0px;background-color:#1f50a5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Global CommTech Report explores how PR &amp; communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR &amp; communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.<\/p>\n","protected":false},"author":1,"featured_media":9098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-9124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023 - IMWF Institut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023 - IMWF Institut\" \/>\n<meta property=\"og:description\" content=\"The Global CommTech Report explores how PR &amp; communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR &amp; communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"IMWF Institut\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T17:32:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T17:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J\u00f6rg Forthmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00f6rg Forthmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/\"},\"author\":{\"name\":\"J\u00f6rg Forthmann\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#\\\/schema\\\/person\\\/bf3c50b22cb66856d3935b5cc7b98b5e\"},\"headline\":\"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023\",\"datePublished\":\"2023-06-29T17:32:43+00:00\",\"dateModified\":\"2023-06-29T17:32:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/\"},\"wordCount\":201,\"publisher\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Global-CommTech-Report_2.png\",\"articleSection\":[\"READING TIPS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/\",\"name\":\"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023 - IMWF Institut\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Global-CommTech-Report_2.png\",\"datePublished\":\"2023-06-29T17:32:43+00:00\",\"dateModified\":\"2023-06-29T17:32:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Global-CommTech-Report_2.png\",\"contentUrl\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Global-CommTech-Report_2.png\",\"width\":1192,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/provokemedia-purposeful-relations-global-commtech-report-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.imwf.de\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#website\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/\",\"name\":\"IMWF Institut\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.imwf.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#organization\",\"name\":\"IMWF Institut\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/cropped-logo-3.png\",\"contentUrl\":\"https:\\\/\\\/www.imwf.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/cropped-logo-3.png\",\"width\":512,\"height\":512,\"caption\":\"IMWF Institut\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.youtube.com\\\/@imwf.whatreallymatters.7016\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.imwf.de\\\/#\\\/schema\\\/person\\\/bf3c50b22cb66856d3935b5cc7b98b5e\",\"name\":\"J\u00f6rg Forthmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/baa7dc89c4d2ef7e9a2fee86e12eeda8053c3011e3041240be99aa132d1492aa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/baa7dc89c4d2ef7e9a2fee86e12eeda8053c3011e3041240be99aa132d1492aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/baa7dc89c4d2ef7e9a2fee86e12eeda8053c3011e3041240be99aa132d1492aa?s=96&d=mm&r=g\",\"caption\":\"J\u00f6rg Forthmann\"},\"sameAs\":[\"https:\\\/\\\/www.imwf.de\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023 - IMWF Institut","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/","og_locale":"en_US","og_type":"article","og_title":"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023 - IMWF Institut","og_description":"The Global CommTech Report explores how PR &amp; communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR &amp; communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.","og_url":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/","og_site_name":"IMWF Institut","article_published_time":"2023-06-29T17:32:43+00:00","article_modified_time":"2023-06-29T17:32:51+00:00","og_image":[{"width":1192,"height":800,"url":"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2.png","type":"image\/png"}],"author":"J\u00f6rg Forthmann","twitter_card":"summary_large_image","twitter_misc":{"Written by":"J\u00f6rg Forthmann","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/#article","isPartOf":{"@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/"},"author":{"name":"J\u00f6rg Forthmann","@id":"https:\/\/www.imwf.de\/#\/schema\/person\/bf3c50b22cb66856d3935b5cc7b98b5e"},"headline":"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023","datePublished":"2023-06-29T17:32:43+00:00","dateModified":"2023-06-29T17:32:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/"},"wordCount":201,"publisher":{"@id":"https:\/\/www.imwf.de\/#organization"},"image":{"@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2.png","articleSection":["READING TIPS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/","url":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/","name":"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023 - IMWF Institut","isPartOf":{"@id":"https:\/\/www.imwf.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2.png","datePublished":"2023-06-29T17:32:43+00:00","dateModified":"2023-06-29T17:32:51+00:00","breadcrumb":{"@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/#primaryimage","url":"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2.png","contentUrl":"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/06\/Global-CommTech-Report_2.png","width":1192,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.imwf.de\/en\/provokemedia-purposeful-relations-global-commtech-report-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.imwf.de\/en\/home\/"},{"@type":"ListItem","position":2,"name":"PRovokeMedia &amp; Purposeful Relations: Global CommTech Report 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.imwf.de\/#website","url":"https:\/\/www.imwf.de\/","name":"IMWF Institut","description":"","publisher":{"@id":"https:\/\/www.imwf.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.imwf.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.imwf.de\/#organization","name":"IMWF Institut","url":"https:\/\/www.imwf.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imwf.de\/#\/schema\/logo\/image\/","url":"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/02\/cropped-logo-3.png","contentUrl":"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/02\/cropped-logo-3.png","width":512,"height":512,"caption":"IMWF Institut"},"image":{"@id":"https:\/\/www.imwf.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/@imwf.whatreallymatters.7016"]},{"@type":"Person","@id":"https:\/\/www.imwf.de\/#\/schema\/person\/bf3c50b22cb66856d3935b5cc7b98b5e","name":"J\u00f6rg Forthmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/baa7dc89c4d2ef7e9a2fee86e12eeda8053c3011e3041240be99aa132d1492aa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa7dc89c4d2ef7e9a2fee86e12eeda8053c3011e3041240be99aa132d1492aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/baa7dc89c4d2ef7e9a2fee86e12eeda8053c3011e3041240be99aa132d1492aa?s=96&d=mm&r=g","caption":"J\u00f6rg Forthmann"},"sameAs":["https:\/\/www.imwf.de"]}]}},"_links":{"self":[{"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/posts\/9124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/comments?post=9124"}],"version-history":[{"count":2,"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/posts\/9124\/revisions"}],"predecessor-version":[{"id":9126,"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/posts\/9124\/revisions\/9126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/media\/9098"}],"wp:attachment":[{"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/media?parent=9124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/categories?post=9124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imwf.de\/en\/wp-json\/wp\/v2\/tags?post=9124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}