Do you know the survey studios in market research institutes? A group of people sits in front of a one-way mirror and is questioned by a moderator on different topics. Behind the glass sits the client and hears what his their target audience thinks about their company, products and brand. It's similar for us, except that we listen to the internet communication of 80 million people in Germany and billions of people worldwide. We collect data on tens of thousands of companies and brands from 438 million websites and use artificial intelligence to evaluate it in a targeted and actionable way for our clients.
IMWF has been engaged in AI-assisted big-data analysis since 2013. This technology enables us to circumvent manual coding, so that we can analyse more data in one night than one-thousand humans could in a year. This leads to significantly quicker, more in-depth and in the end also cheaper analyses. And our customers get to enjoy this added value.
AI is THE game changer in PR, marketing and risk management – and the IMWF is among Europe’s leading specialists in this field.
Though, technology is only a means to an end. Our focus is on serving the knowledge interests of our clients asprecisely as possible. All of our analyses are tailor-made exactly to our respective clients. Our analyst teams in Hamburg, Frankfurt, Leipzig and Vienna make sure of that.
Excellence does not emerge from small, isolated teams, but from the exchange with visionaries, experts and managers from science, society and economy. In line with this self-image the IMWF Advisory Board is an important catalyst and a guarantor of outstanding scientific standards.
After a solid journalistic education, he worked as a freelance journalist – among others – for the Hamburger Abendblatt and as a PR consultant in Hamburg.
He then worked as assistant to the pressofficer in the press and public relations department of Nestlé Deutschland AG.
His area of work included corporate, brand and crisis communication.
From 1999 to 2002, he was head of corporate communications at Mummert Consulting AG, then managing partner at Faktenkontor GmbH.
At IMWF, Jörg Forthmann is the managing director responsible for the further development of big-data and AI analyses as well as for the development of business models for these new applications.