- March 7, 2023
- Posted by: Jörg Forthmann
- Categories:
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Interview with Eckhard Klockhaus: Artificial intelligence shakes up the newsroom
OKRs – Objectives and Key Results – invented as early as the late 1970s by Andy Grove at Intel, formalized by John Doerr and introduced and led to success at Google, have since then and increasingly been considered the first choice when it comes to setting goals for the organization and all stakeholders.
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Interview with Benjamin Lampe: Objectives and Key Results (OKR) – Making Communication More Strategic with OKRs
OKRs – Objectives and Key Results – invented as early as the late 1970s by Andy Grove at Intel, formalized by John Doerr and introduced and led to success at Google, have since then and increasingly been considered the first choice when it comes to setting goals for the organization and all stakeholders.
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Interview with Stephan Zipperlen: AI democratizes video production
Stephan Zipperlen is Manager Audiovisual Communications & Formats at Covestro and has been an active member of the CommTech WG in the Technology cluster since 2022. Christof Schmid spoke with him about the current tools and trends around AI in video.
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Interview with Monica Campestrini: Reputation Management
Monica Campestrini has been Data Insights & Analytics Manager Digital Communications at Henkel since April 2022. In an interview with Thomas Mickeleit, she talks about the importance of data analytics for reputation management.
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Interview with Lea Waskowiak: Theme Management
Lea Waskowiak joined o2 Telefónica in December 2022 as Specialist Communication Strategy & Analytics. In her role, she is responsible for data analysis and communications controlling on the one hand, and data storytelling on the other.
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Interview with Nikola Gardeweg and Maren Lübbecke: The newsroom is our digitization engine
Nikola Gardeweg has been with Swiss Life for three and a half years and has been co-head of the Swiss Life newsroom since November 2022. Furthermore, in addition to the newsroom, she takes care of all communication topics concerning culture, HR and change projects and the CEO’s social media communication. Maren Lübbecke has been with Swiss Life for four and a half years. She has been co-chief of staff since last April. In addition to the CvD role, she has technical leadership in the social media team, which is also part of the core newsroom team.
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Interview with Johanna Bohlmann: It would be so nice with KPIs
Johanna Bohlmann is the Senior Communications Manager responsible for (indicator-based) impact controlling of internal and executive communications at Vodafone Germany. Communications consulting for management and specialist departments, as well as the development of new formats, is thus increasingly controlled on the basis of data.
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Interview with Christian Garrels: Roles & Skills for Digital Transformation
Data-based communication is critically dependent on the skills of people who use digital data and tools in communication. The book project “Success Factor Commtech: The Digital Transformation of Communications” devotes a section to the question of which roles and skills are needed for this digital transformation – and how this will change or has already changed the reality of communications departments.
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Interview with Christina Rettig: Integrated marketing communication should become the standard
Christina Rettig is head of Corporate Communications at SCHOTT in Mainz. In an interview with AG CommTech, she describes how her team approaches data-driven communications. She sees a key to this in the integration of communication and marketing. The questions were asked by Klaus Treichel, co-leader of WG1 in the CommTech WG.
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Interview with Annette Siragusano: Data Storytelling in PR
Annette Siragusano is Digital Mind and loves agile working. She has demonstrated this in a wide variety of positions. She started working according to Kanban with her communications team at comdirect bank AG back in 2014. In recent years, she served as Global Head of Content Strategy & Cross Channel Campaign Management at Engel & Völkers headquarters.
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Interview Ansgar Zerfaß: Empirical Findings on the Digital Transformation of Communications Management
The European Communication Monitor (ECM) 2022 has recently been presented and CommTech occupies a separate chapter in it. Ansgar Zerfaß, Professor of Strategic Communication at the University of Leipzig and head of the international ECM research group, takes a closer look at the topic in an interview with Thomas Mickeleit.
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Interview Christian Loecker & Gabriele Kaminski: Trends and Skills in Communication for 2030
The PR job market is a good seismograph for transformation trends in our professional fields. At the end of June, AG CommTech hosted two renowned headhunters for communicators in a live interview. Gabriele Kaminski and Christian Loecker are managing partners of GK Unternehmens-und Personalberatung from Mainz. CommTech members were able to tune in and participate in the discussion. Richard Tigges from Audi has summarized the most important questions and answers.
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Interview Matthias Harenburg: Aggregate data – but please without ‘copy & paste’.
Matthias Harenburg is Communication Performance Manager at Siemens Healthineers. Over the past two years, he – together with other colleagues – has developed a cross-channel, interdisciplinary and interactive key performance indicator system for the communications activities of the DAX40-listed medical technology group.
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Interview Christina Rettig: AI in communication
Christina Rettig is head of communications at Schott and co-leader of CommTech Working Group 3 ‘Reporting& KPIs’. As a PhD student at Antwerp Business School / Universiteit Antwerpen, she is currently researching cyber-physical systems and the impact of CommTech on communication departments.
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Interview Lea Waskowiak: Data competence becomes a success factor in communication
Lea Waskowiak is a communications scientist and has been responsible for data analytics in the Media Relations & Corporate Channels department at Covestro since May 2021. She is also an external doctoral candidate at the Chair of Communication Management at the University of Leipzig.
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Interview Christoph Hardt: “What makes newsrooms successful”.
Christoph Hardt, Head of Communications at the German Insurance Association (GDV) until February 2021 and in the same role at the Archdiocese of Cologne until the end of January. Christoph Hardt is one of the pioneers of the newsroom par excellence.
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Interview Michael Schmidtke: “Let the content flow”.
Michael Schmidtke is in charge of content flow management and the digital channels of Bosch’s corporate communications. In an interview with AG CommTech, he explains the role data plays in modern communications management and reveals why creativity and fun remain important success factors. The questions were asked by Klaus Treichel of AG CommTech.