ONE TEAM, ONE SPIRIT, MANY DISCIPLINES
As part of the Faktenkontor Group, IMWF has been working on the analysis of extremely large amounts of data from communication with the help of artificial intelligence since 2013. Technology allows us to replace hand coding, so we can analyze more data in one night than 1,000 people could do in a year. This leads to significantly deeper, faster and ultimately cheaper analyses, which our customers can enjoy. We always keep an eye on the “big picture” and analyze everything from owned, paid, social and earned media to reputation and brand value.
Artificial intelligence is the game changer in PR, marketing and risk management – and IMWF is one of Europe’s leading specialists in this field. Technology is only a means to an end. Our focus is on serving our customers’ insight interest as accurately as possible. Thus, each of our analyses is precisely tailored to the respective customer. Our analyst teams in Hamburg, Berlin, Leipzig and Vienna make sure of this.
MANAGEMENT
Justus Becker
Has been managing brands, communications and agencies since 1997. Indigenous Berliner, consultant and team leader. Passionate strategy model builder, explainer, listener and family man. Comes from a family of teachers and studied Media Studies and German Studies (not as a teacher). The rest is practical experience.
Carola Klaus
Has been getting to the bottom of things and recognizing all the details since 1998. Grown up in Lower Saxony, a veteran of the Faktenkontor Group and an expert in data and structures. Studied Arabic, economics, political science and scientific documentation.
Andreas Quest
Observes media and evaluates success since 1996. Westphalian, founder and sales artist. Passionate storyteller, business developer and evaluator. Teaches young (and older) people communication controlling, e.g. at the International School of Management and is a trained historian and philosopher.
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