IMWF Institute for Management and Economic Research
Do you know the survey studios in market research institutes? A group of people sit in front of a mirrored window and are interviewed by a moderator on various topics. Behind the glass sits the customer and hears what his target group thinks about his company, his brand and his products. That’s the same for us, except that we listen to the communication of 80 million people in Germany and billions of people worldwide – on the Internet.
We collect data on tens of thousands of companies and brands on 438 million websites and use artificial intelligence to evaluate it in a targeted and actionable way for our customers. This creates relevant insights for our customers on a daily basis.
As part of the Faktenkontor Group, IMWF has been working on the analysis of extremely large amounts of data from communication with the help of artificial intelligence since 2013. Technology allows us to replace hand coding, so we can analyze more data in one night than 1,000 people could do in a year.
This leads to significantly deeper, faster and ultimately cheaper analyses, which our customers can enjoy.
Artificial intelligence is the game changer in PR, marketing and risk management – and IMWF is one of Europe’s leading specialists in this field. Technology is only a means to an end. Our focus is on serving our customers’ insight interest as accurately as possible. Thus, each of our analyses is precisely tailored to the respective customer. This is ensured by our teams of analysts in Hamburg, Leipzig and Vienna.
After a sound journalistic education, he worked as a freelance journalist for the Hamburger Abendblatt and as a PR consultant in Hamburg, among others. He then worked as assistant to the press spokesman in the press and public relations department of Nestlé Deutschland AG. His scope of work included corporate, brand and crisis communications.
From 1999 to 2002, he was head of corporate communications at Mummert Consulting AG, then managing partner of Faktenkontor GmbH. At IMWF, Jörg Forthmann is the managing director responsible for the further development of Big Data and AI analyses and for building business models for these new applications.
Andreas Quest has been Managing Director at IMWF since 2022. With a degree in history, he brings 20 years of practical industry experience in media analysis. During this time, he has initiated and implemented processes in communications controlling at companies in industry and other sectors. He also lectures in communications controlling at the International School of Management and Mittweida University of Applied Sciences.
“In the coming years, sustainability reporting and compliance rules as well as proof of the impact of communication on intangible corporate value will become crucial for successful reputation management. Because only the knowledge of this proof of how communication pays off on reputation as an intangible asset enables sufficient influence in the company for successful communication management. Only what can be measured can be controlled!”
Before joining IMWF, Andreas Quest worked in business development at pressrelations GmbH since 2012 and before that as managing director of X-RAY Media GmbH, which was merged into pressrelations, since 2005. Prior to 2005, Andreas Quest worked in marketing and corporate development for German, US and UK software companies. He completed his master’s degree in history and philosophy at the universities of Cologne and Hamburg.
Carola Klaus has many years of professional experience in a wide range of analysis methods, including target group and stakeholder analyses, issues and reputation analyses. To this end, she has supervised and carried out numerous analysis projects for well-known customers in the B2C and B2B segments. She studied Arabic Studies, Economics and Political Science at the Georg-August-University of Göttingen and also holds a degree in Scientific Documentation. Before joining the Faktenkontor Group and IMWF, she worked for the management consultancy Sopra Steria. Carola Klaus is responsible for the operational analysis business at IMWF.
The members of the scientific advisory board
Excellence is not created in small self-contained teams, but in an exchange with thought leaders, experts and managers from science, society and business. In this self-image, the IMWF Advisory Board is an important initiator and guarantor of outstanding scientific level.
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