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Studies

Together with the PER Agency, the IMWF publishes a series of studies on the use of social media in Germany.

Social Media Atlas 2025
13. Juni 2025

Based on a representative population survey, the Social Media Atlas 2025 provides detailed insights into the use, trust and impact of social media in Germany. Platform preferences, age and educational differences, active and passive use and the influence on purchasing decisions and employer perception are recorded.

Ansehen der börsennotierten Unternehmen weltweit
29. April 2025

The new IMWF analysis is the first to examine companies from the six most important share indices (DAX 40, EUROSTOXX 50, FTSE 100, Dow Jones, NASDAQ 100 and S&P 100). A total of over 340 companies were analyzed in terms of their perception in online media and social networks.

Literature

Literatur | Erfolgsfaktor Commtech
CommTech success factor
Nachhaltigkeitsreputation | IMWF Verlag
In the vice of profit and sustainability
Books
IMWF | Exzellenz in der Unternehmenskommunikation
Excellence in corporate communications
Books
Vordenker in der Social-Media-Strategie | IMWF
Thought leader in social media strategy
Books
Überlebenskunst im Topmanagement | IMWF Redaktion
Survival skills in top management
Books
Zwischen Wert und Wirkung | IMWF Verlag
Between value and effect
Books
Krisenkommunikarion auf dem Seziertisch | IMWF Verlag
Crisis communication on the dissecting table
Books
Die wichtigsten Fragen der PR 2020 | IMWF Verlag
The most important questions of PR 2020
Books
6124c503ac700ab569e686a9_Titelbild Weckruf für Kommunikatoren
Wake-up call for communicators and their bosses
Books

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