Studies
Together with the PER Agency, the IMWF publishes a series of studies on the use of social media in Germany.
The Social Media Atlas has been recording the use of social media in Germany annually since 2011 on the basis of a representative survey and serves companies as an indispensable basis for the strategic planning of their social media activities.
For the world’s largest reputation study, IMWF used artificial intelligence to analyze 8.7 million statements about companies listed in the DAX, EUROSTOXX 50, FTSE 100, Dow Jones, NASDAQ 100 and S&P (shortlist). The result is a detailed reputation benchmarking of the companies with concrete indications of where there is potential for improvement in order to specifically improve the reputation – and thus increase the stock market value.
The Social Media Atlas has been recording the use of social media in Germany annually since 2011 on the basis of a representative survey and serves companies as an indispensable basis for the strategic planning of their social media activities.
How intensively are social media actually used in Germany? What are the most popular Web 2.0 offerings? How does usage differ from state to state and among different age groups? Which channels do social media users trust….
The Social Media Atlas has been recording the use of social media in Germany annually since 2011 on the basis of a representative survey and serves companies as an indispensable basis for the strategic planning of their social media activities.
The report volume presents the results of a representative online panel survey on the topic of “AI in the workplace”. The study was conducted on behalf of Faktenkontor with the IMWF.
Literature
Reputation analyses
Find out how your reputation is doing in the latest ranking by the Institute for Management and Economic Research. In total, more than 90,000 statements from the
2nd half of 2023 and 1st half of 2024 were included in the analysis. All statements were analyzed with the help of artificial intelligence to determine which reputation dimension they belong to and what the tonality of this statement is. This study is therefore likely to be the largest reputation analysis for energy suppliers (regional and supra-regional) in the German market in 2024.
Find out how your reputation is doing in the latest ranking by the Institute for Management and Economic Research. In total, more than 100,000 statements from the year 2024 were included in the analysis. All statements were analyzed with the help of artificial intelligence to determine which reputation dimension they belong to and what the tonality of this statement is. This study is therefore likely to be the largest reputation analysis for insurance companies in the German market in 2024.
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