For the world’s largest reputation study, IMWF used artificial intelligence to analyze 8.7 million statements about companies listed in the DAX, EUROSTOXX 50, FTSE 100, Dow Jones, NASDAQ 100 and S&P (shortlist). The result is a detailed reputation benchmarking of the companies with concrete indications of where there is potential for improvement in order to specifically improve the reputation – and thus increase the stock market value.

The Social Media Atlas has been recording the use of social media in Germany annually since 2011 on the basis of a representative survey and serves companies as an indispensable basis for the strategic planning of their social media activities.

How intensively are social media actually used in Germany? What are the most popular Web 2.0 offerings? How does usage differ from state to state and among different age groups? Which channels do social media users trust….

The Social Media Atlas has been recording the use of social media in Germany annually since 2011 on the basis of a representative survey and serves companies as an indispensable basis for the strategic planning of their social media activities.