Based on a representative population survey, the Social Media Atlas 2025 provides detailed insights into the use, trust and impact of social media in Germany. Platform preferences, age and educational differences, active and passive use and the influence on purchasing decisions and employer perception are recorded.

The new IMWF analysis is the first to examine companies from the six most important share indices (DAX 40, EUROSTOXX 50, FTSE 100, Dow Jones, NASDAQ 100 and S&P 100). A total of over 340 companies were analyzed in terms of their perception in online media and social networks.