If you want to manage and optimize your communication work, you need to know where communication is going well and where it is lagging behind. Where strategic topics can be implemented and where readjustments in topic management are necessary. Where communication achieves real competitive advantages in terms of reputation and where there is still real potential. In other words: If you don’t know your own position in the media environment, you can’t be successful in communication. The use of AI in media analysis opens up completely new possibilities for communicators. In the free AG CommTech webinar on May 28 from 10:00 to 11:00 a.m., we will show what AI makes possible and how it can significantly increase the effectiveness of communications departments.