Whitepaper

White Paper:
The Big Mistake – Why Many Communications Departments Measure the Wrong Kind of Success

Publication Date: July 2026

    White Paper:
    How Communications Departments Demonstrate Their Success to Top Management

    Publication Date: June 2026

      Whitpaper:
      Surfing on topic trends: Recognizing and exploiting emerging topics early on with AI

      Publication: April 2026

        Impulse paper:
        Early detection of communication crises with AI

        Publication: April 2026

          Whitepaper:
          Agentic Al in corporate communications

          Publication: March 2026

            Playbook 2026:
            Connect AI data sources

            Publication: March 2026

              Whitepaper:
              How communication departments build a database for their AI applications

              Publication: March 2026

                Impulse paper:
                AI agents in communication: What is feasible? Where are the limits?

                Publication: March 2026

                  Impulse paper:
                  Challenges in performance measurement 2026

                  Publication: January 2026

                    Whitepaper:
                    Expectation gap vs. reputation gap

                    Publication: January 2026

                      Impulse paper:
                      What communication can learn from the US Marine Corps when introducing AI

                      Publication: November 2025

                        Impulse paper:
                        The future of AI-based media analysis – where the journey is going & where you are today

                        Publication: November 2025

                          Impulse paper:
                          Introducing predictive communication intelligence

                          Publication: October 2025

                            Impulse paper:
                            Making dumb AI agents smart

                            Publication: September 2025

                              Whitepaper:
                              From SEO to GAIO – How reputation becomes a critical success factor

                              Publication: August 2025

                                Impulse paper:
                                Recognizing and managing communication crises with AI

                                Publication: July 2025

                                  Impulse paper:
                                  Proof of successful communication

                                  Publication: June 2025

                                    Whitepaper:
                                    Increase impact with AI-based media analysis

                                    Publication: May 2025

                                      Impulse paper:
                                      Benchmarking in communication

                                      Publication: May 2025

                                        Impulse paper:
                                        How AI is democratizing media analysis

                                        Publication: April 2025

                                          Whitepaper:
                                          Predictive intelligence topic management

                                          Publication: March 2025

                                            Impulse paper:
                                            Predictive intelligence topic management

                                            Publication: March 2025

                                              Excellence Check – Media Reputation
                                              What reputation does your company have in the competitive environment?

                                                Excellence Check – Social Media Performance
                                                What performance do you achieve with your social media communication?

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