- January 26, 2024
- Posted by: Jörg Forthmann
- Categories:
Prove communication successERFOLGSMESSUNG VERIFIZIERBAR, BELASTBAR, PRAXISTAUGLICH
Find out more about how the CommTech approach is aligned with communication controlling standards in the latest white paper.
DIFFERENT PERSPECTIVES ON THE TERM “SUCCESS” SUCCESS OF COMMUNICATION – SUCCESS OF COMMUNICATION
In general, success refers to the achievement of goals or results that are considered beneficial. In the context of corporate communication, this requires working with evaluable goals, especially as only then can the success of communication be measured and verified on the basis of targeted milestones. The basic rule is: you can only control what you can measure!
This raises the question of the perspective on the term “success” and the levels of success as well as the impact parameters used. A distinction is made between the success of communication based on measures, campaigns, touch points and the use of channels at the micro level, and the success of communication as a contribution to the company’s success at the macro level, which can be demonstrated by an ISO-certified brand value.
Reputation is the decisive success factor and has an impact:
- economic success
- Credit rating and attractiveness as an investment
- Employee satisfaction and employee attractiveness
- Relationships with suppliers
- political influence
- public opinion
- Competitive advantages
EFFECT LEVELS OF THE DPRG/ICV
You can find out how the impact levels of the DPRG/ICV are aligned with the CommTech KPI framework in our latest white paper.
About the content of the white paper
- What the proven success of communication is
- Success dimensions in the company and the path to value creation
- Sound standards in communication controlling
- The impact levels of communication and their applications
- Operationalization of the KPI framework
- New standard KPI framework from AG Commtech
- Reporting pyramid by target group and perspective
- Transfer of impact levels to funnel terminology
- Examples of a level-channel matrix with KPIs
Download the white paper and speak the language of managementProfitieren von der Kernexpertise der IMWF inspriring Insights
Take the proven IMWF knowledge with you into your everyday work and take measurable communication success to the next level based on the impact levels of communication from input to outflow. There is no doubt that communication success can be measured and proven in the workflow between strategic approach and financial corporate success. You can download the white paper for free here:
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