- June 16, 2022
- Posted by: Jörg Forthmann
- Category: VIDEOS
Hamburg, June 15, 2022. Jaqueline Casini (49) and Christoph Hardt (61) have taken over the leadership of the Roles & Skills working group in the CommTech working group. The leadership had become vacant after Jens Christmann had to retire for professional reasons.
Jacqueline Casini has been Senior Director Communications, Marketing & Corporate Responsibility at Lufthansa Cargo since November 2016. Among other things, she is responsible for the strategic development of Lufthansa Cargo’s internal and external corporate communications and for the global marketing communications of Europe’s leading cargo airline. From 2014 to 2016, she was head of corporate communications at the Erwin Hymer Group. Previously, as Senior Marketing and Communications Specialist, she supported various international companies in their market launches in Germany. Between 2007 and 2011, Casini was Headof Marketing & Communications at DEKRA’s Spanish subsidiary AT4 wireless. Jacqueline Casini studied economics at the Free University of Berlin.
Christoph Hardt is a business journalist and PR expert. He worked as a parliamentary correspondent in Bonn and Berlin and then spent ten years in senior positions at Handelsblatt, primarily in political and corporate reporting. He then moved to Siemens AG in Munich as communications director. There he worked closely with the CEO, and the newsroom designed and implemented by Hardt continues to set the standard for contemporary, holistic corporate communications. Hardt then worked at the interface between politics and business as managing director and head of communications at the German Insurance Association in Berlin. Most recently, he served as head of communications at the Archdiocese of Cologne. Christoph Hardt studied history, philosophy and musicology in Heidelberg and holds a master’s degree.
“The Working Group”
The working group is currently engaged in developing a role and skills matrix that will enable communications managers to anticipate future requirements for communicators and thus make their organizations fit for the future. The working group currently consists of 54 contributors.
The new management team has set itself the goal of integrating the expertise of even more communications and marketing managers, as well as other stakeholders, and wants to aggressively lead the debate about new roles and skills in communications. “We see how communications professionals are struggling to define new roles and skills and to develop their teams to meet current and future needs,” explains Christoph Hardt. “We need to develop training curricula for future PR professionals and intensify our own efforts in companies to make seasoned professionals fit through further education and training,” adds Jacqueline Casini.
The CommTech working group is looking forward to more contributors: You can register here: https://www.imwf.de/agcommtech#mitglied
“About the CommTech Working Group”
The CommTech working group was founded in spring 2021 in response to the findings of the European Communications Monitor (ECM) on the initiative of Thomas Mickeleit, Microsoft’s head of communications for many years, under the umbrella of the IMWF. The ECM survey revealed that while a large proportion of those responsible for communications are aware of the need for a digital transformation of communications, at the same time two-thirds do not see themselves in a position to manage this transformation. So far, almost 300 digital-savvy communicators have responded to the call to found the company. Eight working groups will exchange experiences and develop materials to help communications managers on their digitization path. Read more at https://www.imwf.de/agcommtech
IMWF Institute for Management and Economic Research GmbH
Member of the Scientific Advisory Board
Head of the CommTech working group
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