Entdecken Sie unsere Whitepaper und laden Sie sich diese herunter.
-
Reuters Institute: Digital News Report 2023
- June 29, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
No CommentsThe 12th edition of the Digital News Report is based on data from six continents and 46 markets. For this purpose, an online survey was conducted at the end of January/beginning of February 2023 with approximately 2,000 respondents per market. The report consists of an overall overview, followed by chapters with additional analysis (e.g., attitudes toward algorithms and their impact on news) and contributions on individual countries and markets.
-
PRovokeMedia & Purposeful Relations: Global CommTech Report 2023
- June 29, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
The Global CommTech Report explores how PR & communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR & communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.
-
HubSpot & Mynewsdesk: PR & Communication in Germany
- June 5, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.
-
RYZE Digital, VRM & SCM: Trend Monitor Hybrid IC 2023
- June 5, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.
-
Capgemini: Data-driven organizations
- April 30, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.
-
Deloitte: Tech Trends 2023
- April 30, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
Deloitte’s 14th Annual Tech Trends Report examines the impact of emerging technology opportunities across sectors and geographies. It also highlights new approaches and technologies that could become the norm in the next 18 to 24 months and forecasts where trends could go in the next few decades.
-
Rosenberger et al.: Trend Study Switzerland 2022
- April 3, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
Since 2018, the research project “Communication in the Digital Transformation”, designed as a trend study, has been conducted every two years by a ZHAW research team at the IAM Institute of Applied Media Sciences.
-
Debate: Thinking about the Stakeholder Journey in European terms!
- April 3, 2023
- Posted by: Jörg Forthmann
- Category: READING TIPS
CommTech is sweeping across the Atlantic as a concept and new model for communication. With all sympathy and a bit of admiration, the idea of optimally developing all stakeholders into “fans and advocates” goes beyond the mark. The commercialization of relationships can have a dangerous effect on reputation in the end. Here is my plea for a European interpretation of CommTech in strict alignment with stakeholder interests.
-
BCI: Emergency & Crisis Communications Report
- April 3, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The Business Continuity Institute has released the seventh edition of its “Emergency and Crisis Communications Report.” This is intended to help companies compare their tools, plans and processes, but also to stimulate discussion. It also provides best practices for designing and implementing crisis management plans.
-
Reuters Institute & University of Oxford: Journalism, Media, and Technology Trends and Predictions 2023
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Based on a survey of 303 executives in 53 countries, the Digital News Project provides insight into trends and forecasts for journalism, media and technology in 2023. Here, it appears that 2023 will be the breakthrough year for AI and its application in journalism.