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Reuters Institute:Digital News Report 2022
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
No CommentsThe Reuters Institute’s 11th Digital News Report includes new insights on digital news consumption from more than 93,000 online news consumers in 46 markets on 6 continents. It documents how the relationship between journalism and the public is changing.
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SCM & MPM:Trendmonitor digital IK 2022
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The School for Communication and Management (SCM) and MPM Corporate Commucation Solutions are investigating the progress of digitalization in IC, the resulting opportunities and risks, and the effects on everyday work as part of the digital internal communication (IC) trend monitor.
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Faktenkontor & Toluna: Social Media Atlas 2022
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Do communicators really know their target group on the Internet? This is the holy grail of online communication. The Social Media Atlas 2022 by communications consultancy Faktenkontor and market researcher Toluna provides answers to questions such as who uses social media for what purposes, what information is sought on which channels, and what activities users pursue.
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Hubspot & Talkwalker: Social Media Trends 2022
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The Social Media Trends Study by Hubspot and Talkwalker defines ten trends for the year 2022. One key finding: customers (still) call the shots. To survive as a brand, it is therefore essential to listen carefully and respond to the respective needs.
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European Communication Monitor 2022
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
This year’s European Communication Monitor deals, among other things, with strategic issues, characteristics of excellent communication departments and, once again, the topic of CommTech. For this, 1,672 communications professionals from a wide variety of types of organizations in 43 countries were surveyed.
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Artificial intelligence as a driver of change in corporate communications 4.0?
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Already published in 2020 and just under 50 pages long, the paper is a good resource and inspiration for the advancement of the profession for many reasons. Thus, it insightfully traces the changing demands on communication that go far beyond the application of AI in corporate communications.
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Brent Dykes: Data Storytelling
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Brent Dykes is considered the “king” of data storytelling. With his book “Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. Data storytelling only works if the ingredients: Data, narrative and visualization work neatly together.
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Deloitte: Chief Transformation Officer Study 2022
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
eading companies see social, economic and technological upheavals as an opportunity to change themselves. Be it by driving innovation, simplifying processes or accelerating growth. Transformation is no longer seen as a discrete reaction to individual events.
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IMWF: Excellence in Corporate Communications
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Collecting clippings and monitoring social media have long been part of the everyday work of communications experts. But to communicate successfully in the future, this is no longer enough – a solid database is necessary. Modern technologies in the field of media analysis make it possible to compile and evaluate company and brand data across the board.
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Statista: Content Marketing Trend Study 2022
- March 9, 2023
- Posted by: Die Redaktion
- Category: READING TIPS
What is the status quo? Which trends and technologies are currently playing an important role? What are the goals of companies and what are the success factors to consider? These questions about content marketing are answered by the Trend Study 2022, which Statista conducted together with the Content Marketing Forum e.V. and the Content Marketing Conference.