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Exclusive community
Benefit from confidential discussions in a small group and an intensive transfer of know-how at our specialist conferences.

Practical benchmarks
Compare your performance – thanks to standardized, comparable key figures for owned, paid and earned media.

Sound basis for decision-making
Use customizable reports and AI-supported analyses for the strategic management of your communication.

WHO WE ARE

The Excellence Forum is a confidential benchmarking community for digital communication. Founded as a joint project by companies for companies , we have been promoting exchange and shared learning in the fields of digital transformation, data-based management and evaluation & reporting since 2004.

Our members are communications and marketing managers from large companies in a wide range of sectors (no service providers).

WHAT WE DO

We jointly evaluate the performance and impact of communication and marketing on the basis of tried and tested methods. A powerful data and analysis infrastructure for owned, paid and earned media is available for this purpose. We support our members with comprehensive benchmarks and advice on the digital transformation of communication.

Twice a year, we organize Excellence Days with practical reports, workshops and confidential networking.

EXCELLENCE SYMPOSIA

Benefit from real-life reports, meaningful benchmarks, interactive workshops and extensive networking opportunities that will provide you with valuable input for your communication strategy. These 1.5-day specialist conferences take place twice a year and will help you make decisive progress in your strategic development . Up to three of your colleagues can attend each conference.

Our participants and guests are looking forward to:

  • Dialogue among colleagues in a smaller group of approx. 40 participants (no service providers)
  • Top-class specialist presentations on all aspects of excellence in digital communication
  • Open and confidential exchange of unvarnished practical experience
  • Confidential comparative data (benchmarks) on the performance and impact of communication
  • Workshops with practical results
  • Extensive opportunities for personal networking, including at the Excellence evening event

The next symposium will take place on November 11 and 12, 2025 at Merck in Darmstadt takes place.