Brand value is the capital value of economic benefits brought to an entity through use of a brand. This is most commonly done as a net present value of the estimated additional future cash flows generated by the brand for the organisation.The accepted standard on how to calculate brand value is ISO 10668: Brand Valuation, in which 3 broad approaches are accepted [market-/cost-/income-approach]. The most commonly used of those is the income approache, which has 6 accepted methodologies that use either future revenue or profit estimates to conduct the brand valuation.

Brand value is also used by some interchangeably with brand equity.“

Quelle: DIN ISO