Market research
Make the requirements and needs of the stakeholder groups visible.
Market research, i.e. direct surveys of the population, consumer groups or companies, will not be replaced by AI in the foreseeable future.
For corporate communicators and marketers, the results of market research studies offer many opportunities:
- Gain insights into the opinions, needs or preferences of the company’s target groups
- Demonstrating expertise and taking the lead on topics
- Creating media visibility in top German media
Different possibilities with one goal:
Best possible gain in knowledge
Market researchers at the IMWF have many years of in-depth expertise. We provide you with competent advice on all your market research ideas and recommend the most suitable method and sample according to the question and objective.
We have experience in almost all sectors and in all common methods:
- Online market research (CAWI) B2C/B2B
- Telephone surveys (CATI) B2B
- Qualitative group discussions
- Qualitative in-depth interviews
We are just as familiar with representative population surveys as we are with decision-maker surveys (specialists and managers) or special consumer target groups.
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Communications CONTROLLING