Communications Controlling
Communications Controlling for better communication.
VALUE 4|9 – the reporting service for MarComm decision-makers, along all 4 impact levels according to DPRG/ICV with only 9 KPIs.
Transparency
VALUE 4|9 creates transparency about the performance of your own communication by topic, campaign and channel.
Proof of efficacy
VALUE 4|9 provides evidence of impact in terms of resonance in topic areas, reputation and financial value contribution of communication.
Control system
VALUE 4|9 enables data-based control of communication for all stakeholders in management, newsrooms, content and channel teams.
REPORTING & ANALYSIS
- Top level view across all impact levels and KPIs.
- Topic results of content performance (owned) and media resonance (earned) by topic.
- Owned media performance by channel and topic down to individual post level.
- Earned media topics against competitors incl. sentiment down to statement level.
- Media reputation in 5 reputation dimensions
against competitors.
BASIC SETUP
- 5 Owned platforms (social/web)
- Content tagging according to standard topics and campaigns
- Media monitoring (DE) incl. competitors
- Standard Topic Model
- Weekly data update
- Power BI dashboard with 5 reports (incl. 5 user accesses)
- AI-generated summaries by e-mail
OPTIONS
- Connection of further own platforms
- Content tagging according to individual categories
- Analysis of other languages or competitors
- individual topic model
- Print integration / trade magazines
- Individualization of the user interface
- Additional user accesses
MERGING SILOS & ACHIEVING STRATEGIC GOALS TOGETHER.
All channels at a glance, sorted according to thematic priorities with a focus on strategic goals.
No more silo optimization or apples-to-oranges comparisons that cause confusion at the micro level.
SAVE RESOURCES & GAIN TIME FOR REAL INSIGHTS.
Individually prepared results for comms managers, newsrooms or content teams from all communication data. No more XLS or PPT with data from different tools.
USE PROVEN METHODS & IMPROVE FASTER.
Evaluate content PERFORMANCE and communication EFFECTIVENESS and anchor them sustainably in the strategy.No more campaigns without proof of success and no more communication briefings without goals.
INFORM MANAGEMENT WITH RELEVANT DATA & DEMONSTRATE SUCCESS.
All channels at a glance, sorted by thematic focus areas with a focus on strategic goals.
No more silo optimization or apples-oranges comparisons that cause confusion at the micro level.
OUR KPI framework
simplified, universal, focused, operationalized
.
Communications CONTROLLING