Media REPUTATION
AI-supported reputation analyses compared to the competition.
Visibility & sentiment in the five reputation dimensions according to Fombrun.
Early warning system
Our reputation analyses help you to identify potential risks or negative developments in public perception at an early stage. This allows you to adapt communication measures in good time before any reputational damage occurs.
Market position
Compare your public perception with that of your competitors. This allows you to identify strengths and weaknesses in your communication and expand your market position in a targeted manner – for greater appeal to your stakeholders.
Performance review
Measure how effective your communication measures are. Changes in reputation and the identification of relevant topics allow you to draw conclusions about which strategies are working and which you can optimize.
The data basis for our analyses are contributions from millions of freely accessible online sources from earned media.
Artificial intelligence works with different tools on three levels.
- Identification of the companies or persons being discussed.
- Recognize the tonality, i.e. whether the subject matter is being discussed positively, negatively or neutrally.
- Automatic topic recognition so that targeted thematic analyses can be carried out.
.
Communications CONTROLLING