ContentPERFORMANCE
With our Content.ONE reporting service, you receive customized marketing analyses that are automatically generated and tailored to your needs. For content and channel teams to continuously optimize their own communication performance.
Optimize performance
The performance and efficiency of posts, channels, platforms or topics can be optimized based on data.
Compare channels
All digital channels are comparable with each other – whether Facebook with website, LinkedIn with newsletter or Google Ads with X.
Steering topics
Management by topic across all platforms and channels (e.g. focus topics, campaigns, business units, etc.) becomes possible.
REPORTING & ANALYSIS
- Top level view across all channels and topics.
- Performance by channel and topic down to individual post level.
- Deep dive analyses via various KPIs and metrics with extensive filter options.
- Content evaluation via universal scoring.
- Media efficiency for content, channels and topics.
- Benchmarking against own averages from topics, channels and formats
BASIC SETUP
- 5 Owned platforms (social/web)
- Content tagging according to standard topics and campaigns
- Weekly data update
Power BI Dashboard with 5 reports (incl. 5 user accesses) - Weekly AI-generated summaries by e-mail
OPTIONS
- Connection of further own platforms
- Content tagging according to individual categories
- Individualization of the user interface
- Expansion with additional reports and analyses
- Individual AI-generated interpretations
- Additional user accesses
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Communications CONTROLLING