Media INTELLIGENCE

AI-supported topic, competitor and stakeholder analyses in earned media.

Topic and competition monitoringin Earned Media.

Recognize topics

Recognize trend and driver topics in order to develop your communication strategy in the competitive environment on this basis and establish opinion leadership for your company.

Identify stakeholders

Identify the most important players and stakeholder groups for relevant topics. Understand the links between the stakeholders and their attitudes. Recognize where and how you should start communicating for your topic campaign.

Minimize risks

Observe the tone and intensity of reporting on your relevant topics in order to recognize developments at an early stage and be able to act in good time.

Method

In the topic and trend analyses, the initial focus of the analysis is not on companies, but on topics – with a different approach depending on the questions asked:

  • In the pure topic analysis, an AI-based text analysis is used to search for online posts on a given overarching topic (e.g. customer loyalty).
    In the trend topic analysis, dominant topics are identified for a specific industry or set of competitors with the help of AI-supported topic modeling.
  • In the subsequent in-depth analysis, the topics (and any sub-topics) are examined more closely over time, the topic radar and the communicative proximity of the companies to the topics are determined.

Potential topics are derived from this.

Unbenannt-4

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Communications CONTROLLING

Initiatives around the topic of CommTech