Study on the effect of reputation on market capitalization
Reputation is not a soft factor – it is a value driver.Our study of 160 DAX, MDAX and SDAX companies shows that just 1% better reputation leads to an 18% higher share price on average. Reputation is therefore one of the strongest levers for company value.
Reputation is money – a lot of money.
- Reputation has a measurable and significant economic effect.
- Well-funded companies benefit particularly strongly – due to high multiplier effects.
- Companies with a weak reputation have high potential – they are particularly sensitive to improvements.
Reputation is a decisive value driver for market capitalization and future viability.
Die größte Reputationsanalyse des deutschen Kapitalmarkts
- 4,2 Mio. Online-Erwähnungen im Zeitraum Okt 2024 – Sep 2025
- Online-Medien, Social Media, kununu, Foren, Blogs
- KI-gestützte Extraktion & Tonalitätsanalyse
- Fokus auf reputationsrelevanten Aussagen
Zertifizierte Wertermittlung nach ISO 10668
- Markeninduzierter Ertrag (MIE): Absoluter finanzieller Mehrwert durch guten Ruf
- Markenleistung (ML): Effizienz des Reputationseffekts im Verhältnis zur Finanzkraft
- Regressionsmodell zur quantitativen Bewertung, ideal zur Vorbereitung eines vollständigen Brand Value nach ISO 10668
Order study
You will receive the invoice and the PDF document of your option separately in your mailbox and we will get in touch with you. All prices are subject to VAT at the statutory rate.
Consulting
We would be happy to explain our ISO-certified brand value calculation and its specific benefits for corporate communications to you in a personal meeting – simply arrange a non-binding appointment with Andreas Quest here.