BEST PRACTICES

The European Communication Monitor (ECM) 2022 has recently been presented and CommTech occupies a separate chapter in it. Ansgar Zerfaß, Professor of Strategic Communication at the University of Leipzig and head of the international ECM research group, takes a closer look at the topic in an interview with Thomas Mickeleit.

‍The PR job market is a good seismograph for transformation trends in our professional fields. At the end of June, AG CommTech hosted two renowned headhunters for communicators in a live interview. Gabriele Kaminski and Christian Loecker are managing partners of GK Unternehmens-und Personalberatung from Mainz. CommTech members were able to tune in and participate in the discussion. Richard Tigges from Audi has summarized the most important questions and answers.

Matthias Harenburg is Communication Performance Manager at Siemens Healthineers. Over the past two years, he – together with other colleagues – has developed a cross-channel, interdisciplinary and interactive key performance indicator system for the communications activities of the DAX40-listed medical technology group.

Christina Rettig is head of communications at Schott and co-leader of CommTech Working Group 3 ‘Reporting& KPIs’. As a PhD student at Antwerp Business School / Universiteit Antwerpen, she is currently researching cyber-physical systems and the impact of CommTech on communication departments.

Lea Waskowiak is a communications scientist and has been responsible for data analytics in the Media Relations & Corporate Channels department at Covestro since May 2021. She is also an external doctoral candidate at the Chair of Communication Management at the University of Leipzig.

‍‍Christoph Hardt, Head of Communications at the German Insurance Association (GDV) until February 2021 and in the same role at the Archdiocese of Cologne until the end of January. Christoph Hardt is one of the pioneers of the newsroom par excellence.

Michael Schmidtke is in charge of content flow management and the digital channels of Bosch’s corporate communications. In an interview with AG CommTech, he explains the role data plays in modern communications management and reveals why creativity and fun remain important success factors. The questions were asked by Klaus Treichel of AG CommTech.