Excellence Check: Media Reputation
Our reputation check is an essential tool for corporate communications to continuously measure and specifically manage the public perception of your company. It enables you to identify risks at an early stage, exploit opportunities and position your company as a credible and trustworthy market leader. In a world where reputation is a key competitive advantage, a regular reputation check can make the difference between success and failure.
Early warning system
A regular reputation check helps you to identify potential risks or negative developments in public perception at an early stage. This allows you to adjust communication measures in good time before any reputational damage occurs.
Theme control
Whether sustainability, innovation or crisis communication – an overview of reputation shows you which topics really influence public perception. This allows you to target your communication strategies.
Market position
With a reputation check, you can compare your public perception with that of your competitors. This allows you to identify strengths and weaknesses in your communication and expand your market position in a targeted manner – for greater appeal to your stakeholders.
Performance review
With a reputation check, you can measure how effective your communication measures are. Changes in reputation and the identification of relevant topics allow you to draw conclusions about which strategies are working and which you can optimize.