Deutsche Telekom AG: Next Communication

Deutsche Telekom has conducted an interdisciplinary study on the topic of communication that highlights important trends from society, media and technology. What trends are shaping tomorrow’s communication? Which principles become success factors? And what forms of collaboration within the company create an effective environment? These and other questions are answered on the basis of data from a survey of 250 experts from PR, marketing and brand management in the DACH region.

For example, it shows that 86% of respondents believe that communications must observe new principles and change the way they work in order to be successful. The reason for this is the wide range of challenges facing companies today – for example, technological change and ongoing digitization. For this reason, part of the study is dedicated to the area of ‘technology’ and takes a closer look at aspects such as AI, data protection and data analytics, among others. The results are available free of charge.