Digital 2022 Report

The Digital Report is something like the bible of the digital world and provides a precise look at the development of Internet, social, e-commerce usage. The 2022 edition has just been published. For communications managers, it is an almost indispensable tool for determining the relevance of digital channels and identifying trends. The 2022 Report is a comprehensive set of numbers. In addition to the global report, there is also a specific evaluation for Germany, which, however, does not provide any substantial additional findings. The triumph of social media continues unabated. Instagram has overtaken Facebook in terms of usage, and Tiktok shows the biggest growth with a doubling of users. It could be interesting and encouraging for the media to note that young users in particular are willing to pay for editorial content. Unfortunately, the complete Digital 2022 Report is not available for download on Slideshare.