USC: The Relevance Report 2023


“When a story is relevant, people listen. When content is relevant, people share. When an issue is relevant, people act. When a brand’s relevant, people buy.” – Fred Cook The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. This year’s content focuses on six key topics: The Industry, Mental Health, Workplace, Community, One Planet and Communications. These will be explored by leaders in the PR industry as well as USC academics and students. The Relevance Report also proposes several solutions to issues that communicators and their companies may face in the coming year. If you would like more information, you can download the book free of charge.