READING TIPS

Based on data from 15,000 respondents across 15 markets in September 2022, the “Trust in Technology” Special Report analyzes how trust in the technology sector has changed. As a result, while product innovation and competence have ensured a high level of trust in recent years, this is now being jeopardized by various forces.

In an increasingly complex and unpredictable world, the importance of trusted PR and communications has never been more important. Therefore, mynewdesk’s annual report “State of Nordic PR & Communication” deals with the most important and critical topics for communication managers.

“When a story is relevant, people listen. When content is relevant, people share. When an issue is relevant, people act. When a brand’s relevant, people buy.” – Fred Cook The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year.

Deutsche Telekom has conducted an interdisciplinary study on the topic of communication that highlights important trends from society, media and technology. What trends are shaping tomorrow’s communication? Which principles become success factors?

MIT researchers Stephanie Woerner, Peter Weill, and Ina Sebastian have found in their years of work with executives around the world that while they knew they needed to transform their organizations, they lacked a coherent framework and common language.

In cooperation with the Nordic Alliance for Communication and Management (NORA), national communication associations in Denmark, Sweden, Finland and Norway, and the European Communication Monitor series, the second Nordic Communication Reporter has been published.

Who actually bears the responsibility when AI makes the decision? Kienbaum and ada answer these and other questions in their study on leadership and artificial intelligence. To do this, they surveyed both executives and professionals who have to deal with technology-assisted decision making – more than 500 people in all.

As part of the 13th State of the Media Report, Cision surveyed more than 3,800 journalists from over 2,000 newsrooms worldwide. Here, 600 of the respondents were from Germany. The study provides valuable information about the current challenges, wishes and needs of journalists and the impact of these on the cooperation with PR professionals.

AI and Big Data are increasingly integrated into our modern working lives. But how aware are PR practitioners of this development, how much knowledge do they already have and how are they facing the change? These are the questions answered by CIPR’s AI and Big Data Readiness Report. This clearly shows that PR is not as well prepared as it should be for the age of AI and Big Data, in order to take advantage of the resulting opportunities and protect itself from potential threats.

The 12th edition of the study ‘Social Media in B2B Communication’ provides answers to how last year’s social media trends have developed and what future developments are on the horizon.